4 Ways Text Messaging Can Improve Your Patron Communications

A recent Pew study revealed that 80 percent of American cell phone owners use text messaging as a means of communication, sending or receiving an average of 41.5 text messages per day. For the 18-24 age group, 97 percent of cell phone owners text, sending or receiving an average of 109.5 texts per day. One […]

10 Great Library Marketing Videos

Librarians are known for their creativity and love of technology. And with today’s easy-to-use video-making apps and programs, librarians are using these twin passions to create some terrific marketing videos for their libraries. Below are 10 great library videos, everything from parody to patron endorsements to ghouls in the stacks. 1. The Research Games — […]

5 Reasons You Should Have Ask-a-Librarian on Every Page of Your Website

To get the most value out of your library’s services and provide patrons with the highest level of service, it is important to make it as easy as possible for your patrons to connect with those services The best way to connect patrons with your Ask-a-Librarian service is to have Ask-a-Librarian tabs, links or buttons […]

42 Library-Related Memes [PHOTOS]

Here memes, there memes, everywhere meme-memes! Who doesn’t love them? We’ve compiled a list of 42 library related memes for your LOLing pleasure with identification of each (where possible) as to which is which. Enjoy! 1. Bad Luck Brian Doesn’t take out any books, library alarm still goes off.   2. Philosoraptor How do I cite […]

Updated Marketing Materials for Mosio for Libraries Clients

We’ve updated some of the patron marketing materials for Mosio clients using Text a Librarian to accommodate virtual numbers.   Text a Librarian Posters: mfl_tal_poster_template-2013 mfl_tal_poster_template-2013_PDF Text a Librarian Table Tents: MFL_TAL_TableTent_2013 MFL_TAL_TableTent_2013_PDF Phones:

Marketing Lessons from NYPL – 3 Great Executions that Built a Buzz

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” ~ Peter F. Drucker The unparalleled way to promote your service or product would be to intrinsically build within that product or service the finest features the customer would want that type of […]

Four Ways to Promote Your Ask-a-Librarian Service

Your Ask-a-Librarian service is a powerful research tool for your patrons, most of whom have come to expect quick and easy access to information and answers. Here are four promotional ideas to get the word out and help your patrons take advantage of this service. 1.  Instructional Sessions and Classes One of the best ways […]

Library News: Technology in libraries improves access to the legal system, Library joins digital age of books, Electronic lending and public libraries

Libraries teach students to be technology smart Read More Library to get new technology Read More New library technology taking off Read More Libraries Open Doors, Data to Digital Art Displays Read More Library begins iPad loan program Read More Berkeley library stays relevant with shift to digital Read More New Tampa Library is Going Digital […]

Library News: Libraries See Opening as Bookstores Close, Kalamazoo Little Free Libraries, No Bedbug Risk From Books

Libraries See Opening as Bookstores Close Read More More Relevant Than Ever Read More At libraries, children find delight in reading to dogs Read More Libraries to get cheaper, faster book loan service Read More Kalamazoo Little Free Libraries promote literacy and community Read More E-readers on the rise, e-books checked out frequently at libraries […]

QR Code Poster – Library of E-Books [IMAGE]

We thought this was pretty creative and there are varying comment types on the page itself (click on the image to visit the site), but our favorite: “My phone can’t even scan those…I need real libraries.” WE COULDN’T AGREE MORE! Still, this is a great street marketing idea, so we wanted to share it. Maybe […]