A recent Pew study revealed that 80 percent of American cell phone owners use text messaging as a means of communication, sending or receiving an average of 41.5 text messages per day. For the 18-24 age group, 97 percent of cell phone owners text, sending or receiving an average of 109.5 texts per day. One […]
Tag Archives: library marketing
10 Great Library Marketing Videos
Librarians are known for their creativity and love of technology. And with today’s easy-to-use video-making apps and programs, librarians are using these twin passions to create some terrific marketing videos for their libraries. Below are 10 great library videos, everything from parody to patron endorsements to ghouls in the stacks. 1. The Research Games — […]
5 Reasons You Should Have Ask-a-Librarian on Every Page of Your Website
To get the most value out of your library’s services and provide patrons with the highest level of service, it is important to make it as easy as possible for your patrons to connect with those services The best way to connect patrons with your Ask-a-Librarian service is to have Ask-a-Librarian tabs, links or buttons […]
Library News: Vast ‘Digital Public Library Of America’ Opens Today, Library System committed to humanities-based services, Libraries offer ‘Food for Fines’ amnesty
Book News: Vast ‘Digital Public Library Of America’ Opens Today Read More The Rosenbach Library and Museum Merges With Free Library of Philadelphia Foundation Read More Sneak peek: GVSU offers first glimpse of its new $65 million library Read More Free to read library kiosk arrives in Heidelberg Read More Music, book downloads free at […]
Library News: America’s First Virtual Library Opens at Suburban Station, British Library sets out to archive the Web, Reach out and learn at the Library
America’s First Virtual Library Opens at Suburban Station Read More County library eBook use grows, new technology expected Read More Shelf Life: Library on board for digital literacy Read More Reach out and learn at the Library Read More British Library sets out to archive the Web Read More Technology hub helps Columbus library connect […]
Text a Librarian Marketing – New Business Card Template
Hello! We just had a customer ask for an updated business card template to market their Text a Librarian service, so we wanted to share it here. As always, there are a handful of digital assets and templates in the patron marketing materials section of your account, but here’s a business card template. It uses […]
“Text a Librarian? I didn’t know you could do that.”
We always wear our Text a Librarian T-Shirts (especially because we just got them in new colors). To work, on the weekends, whenever. Other than my “You Don’t Like Clowns?” tee from Headline Shirts, my Text a Librarian shirt starts the most conversations of any I wear. People always smile, some understand it immediately, some […]
Experiential Marketing Ideas for Libraries (Guest Post by Andrew Loos from Attack! Marketing)
We saw quite a bit of buzz (positive and negative) about Seth Godin’s blog post The Future of Libraries, some saying he gets it and others saying he misses the point, again (we’re big Bobbi Newman fans here). An interesting post about the post by PC Sweeney mentions library branding and marketing, so we quickly […]
Library Marketing Tips Using Google Buzz
Use the Buzz to Build One Google’s new microblogging service, is getting a lot of, well, buzz. “Hello World!” has literally been replaced by “Buzz! Buzz!” by new people trying it out. If you’re not familiar with it, here’s the best way to explain it: It’s all of the elements that one could think of […]
Audio and Video Messaging – GoldMail Offering Free Version (Sweet)
GoldMail announced today that they’re offering a freemium version of their audio slideshow messaging software. We’ve been a GoldMail customer for awhile now, thought of a great way to use text messaging for sales people to be able to “text a GoldMail” when out in the world and I’m happy to see them offering a […]