Tag Archives: Creative Library Marketing Ideas

10 Great Library Marketing Videos

Video

Librarians are known for their creativity and love of technology. And with today’s easy-to-use video-making apps and programs, librarians are using these twin passions to create some terrific marketing videos for their libraries. Below are 10 great library videos, everything from parody to patron endorsements to ghouls in the stacks.

1. The Research Games — Part One: You Learn or Die

This parody of the Hunger Games from Texas A & M Libraries draws you in immediately with its high production value and professional narrator. Throughout the story different aspects of the library are marketed, such as the reference librarians, the text-a-librarian service, the library’s holdings and the cafe.

2. Library Palooza: Innovative Library Marketing

This video details SUNY Albany’s Library Palooza, a welcome event held the day before classes in the fall semester. Librarians market the library using giveaways from their vendors, by partnering with other departments across the campus, and by creating a fun environment that includes photos with the school mascot.

3. Research Rescue | Episode 1 “Stuck”

This entertaining first episode of a multi-part series from the Harold B. Lee Library at Brigham Young University has plot, drama, and, best of all, librarians as actors.

4. Effective Library Marketing: Think Out of the Box

These video details Southeastern Louisiana State Library’s “Learn to Love Books All Over Again” day, a Valentine’s Day-themed event to celebrate reading and eBooks. What is the key to a successful library marketing event? “You have to serve food!”

5. Marketing Your Library Preview

The importance of directing your message to specific audiences to better meet your goals is emphasized in this library marketing video, which advises to “create specific messages, deliver them, and then measure your success.”

6. Brand Launch by Richland County Libraray

A great video that accentuates the service orientation of the library staff with endorsements from library patrons. A satisfied customer is often the best marketing tool for your library products and services.

7. White Plains Public Library: Transforming Lives, Every Day

This simple but very well-done video has the patrons, through their personal stories of how they use the library and why the library is important to them, market the libraries services and holdings — from databases to computers, reference help, tools for managing stock portfolios, computer classes, job search resources, and English language classes, there is a patron and a personal story for practically every service the library offers.

8. University of Maryland Gangnam Style Parody

This terrific parody of the song takes place in the university’s library. While none of the library’s services are mentioned, a video like this makes the library cool and just makes people want to go there. With over 190,000 YouTube views and counting, this is a marketing effort that will reap results for years to come.

9. “My Library” — ARY Campaign

This short but very effective ad for the Cedar Rapids Public Library is incredibly creative and well done, with kids voices at the end each claiming the library to be “theirs.”


10. Libraries Will Survive

Central Rappahannock Public Library staff and patrons singing and dancing to their own version of Gloria Gaynor’s “I will Survive.” It goes something like this: “Come on now walk, in our door, find inspiration and knowledge — how-to-books to ancient lore…”

Bonus! The Haunted Library

From a branch of the New York Public Library comes this spooky marketing video with a terrific surprise ending.

With today’s video-making apps and your creativity, there is no limit to the number of ways you can market your library’s services with videos. We hope you find some inspiration from the above videos to take your library marketing campaign to the next level.

Audacity & Innovation: Taking Risks and Shaking Things Up [Library Technology Tips]

Audacity & Innovation: Taking Risks and Shaking Things Up

This was originally post in our Patron Support Tips Newsletter. Sign up for free!

Flipping through Wired magazine recently, I read “How to Spot the Future,” a brief and informative look at how to recognize innovative, game-changing, technology trends.
Rule #4? GIVE POINTS FOR AUDACITY.

Audacity, the willingness to take risks, chance failure, and shake up the status quo, is too frequently discouraged in library organizations in favor of sticking with the routine of how things have “always” been done, resulting in frustrated innovators and great ideas killed by committee, or worse, outdated services,  lost customers, bored staff, and mobbing. By contrast, an organization that champions creative endeavors reaps the rewards; flexible and adaptable libraries and librarians demonstrate audacity each time a pilot project is launched, a community partnership is made, or a product change requires rapidly and seamlessly implementing new tech.

Competing trends, conflicting priorities, calculated risk, and audacious innovation drive creative development in all markets. Libraries that deliver outstanding services cultivate a culture of yes, with a commitment to try, evaluate, and refine. If this sounds like a “lean library” build-measure-learn cycle, you’ve done your homework.

While audacity sparks the fire, the right environment and an ordered feedback loop maintain the flame. So what’s to prevent it from burning down the forest… or library? Just as you wouldn’t “argue with the guy who invented the computer” – you wouldn’t build a campfire without a strategy for managing growth and a succession plan for when the fire goes out and people are hungry.

Likewise with innovative projects, services, and technology. Our budgets and resources are finite; thus, any new technologies introduced must be effective, easy to learn, affordable, and reliable.  In particular, critical technologies supporting core services must be scalable, multi-functional, and offer added value in order to be worthwhile candidates for adoption. As more libraries turn to SAAS, PAAS, and IAAS solutions, look for those with a suite of services all in one, from vendors that provide transparent pricing, responsive customer support, and quality references. A trusted platform and consistent vendor relationship promotes growth, iterative training and development, and opportunities for customization.

Lisa Carlucci Thomas is the Director and Founder of Design Think Do, providing innovation and technology consulting to libraries, publishers, and information partners. Follow Lisa on Twitter @lisacarlucci

For more information about you can reach more patrons efficiently using Mosio’s Text a Librarian or to sign up for a free webinar, visit http://www.textalibrarian.com

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QR Code Poster – Library of E-Books [IMAGE]

We thought this was pretty creative and there are varying comment types on the page itself (click on the image to visit the site), but our favorite:

“My phone can’t even scan those…I need real libraries.”

WE COULDN’T AGREE MORE! Still, this is a great street marketing idea, so we wanted to share it. Maybe a good way to promote new services at your library. :)