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Library Thought Leaders Q&A: Lisa Carlucci Thomas

January 12th, 2012


Today’s Library Thought Leader is Lisa Carlucci Thomas, Director of design think do.

We have been exploring the idea of “Patron Relationship Management” (PRM) and it is the theme of this Q&A series. What areas of PRM are you seeing where libraries can benefit the most? What roles can mobile technologies play?
Libraries employ a variety of methods to establish and maintain quality service relationships with customers. Defining a patron relationship management (PRM) strategy ensures that library services align with the vision and goals of the institution and sets the standard for service consistency. As emerging information technologies have driven demand for new library communication channels, we’ve seen increased interest in the use of mobile and social tools to promote interactivity, expand outreach, market programs, and enhance the library service experience across digital platforms, and in our physical spaces, too. PRM tools offer integrated solutions to help libraries identify needs and priorities, obtain and assess feedback, and strengthen customer relationships.

While all libraries strive to deliver timely, effective, and seamless service to their users, many operate with minimal staffing and limited financial resources, which inhibit opportunities to take even modestly innovative risks. When you factor in the steady technological advancements of the last five years alone, combined with the outstanding cultural shift taking place in the way we collectively communicate and interact with information, what’s needed now and what’s realistic for libraries to implement right way become very different conversations. Meanwhile, patron expectations continue to evolve, and mobile users seeking mobile access to library services and collections expect to find what they need readily available. What they’re actually finding ranges from splendidly concise library mobile websites and mobile searchable catalogs to advanced and complex apps; from straightforward SMS reference services to mobile-social communities via Facebook and Twitter; from value-added mobile services (QR codes, augmented reality, place-based digital collections, research guides, and more) to no mobile services at all. How do you prioritize services and engage users across the spectrum of mobile interest? Early adopters are now adept at navigating the mobile information experience, and fledgling users expect those delivering the information to anticipate their needs.

Patron relationship management via text messaging supports mobile users at all levels of engagement by promoting direct, responsive, communication, and allows libraries to address and assess mobile information needs of their unique customer base. Mobile PRM expands the SMS reference concept to combine marketing, outreach, and interactivity to meet a broader need for information services beyond the reference inquiry. A study of the Text a Librarian statistics at Southern Connecticut State University, where I implemented and managed SMS reference from 2010-2011, determined a 60/40 split between reference and non-reference mobile interactions. As more libraries provide mobile offerings, including patron self-service features, mobile payments, room reservations and program registrations, and access to ebooks and digital collections, expect non-reference communications from mobile users to increase.

Social media is such a hot button topic for libraries as well as companies in CRM (Customer Relationship Management). How do you respond to libraries that say “Ok, we have a Facebook Page and a Twitter account. Now what?”
Consider how these accounts support the communications and PRM strategy of the organization. Actually, this should be part of the first step, along with determining the name and brand that will be used to represent the organization. If you have the accounts already, make the time to have these discussions retrospectively. Document the organization’s social media objectives and priorities. Include a flexible structure and expect it to evolve. Train staff in social media norms and culture, functional use of the technology, and how and which channels to use for different types of content, and why. Staff the position like any public service. It’s not enough to simply monitor accounts; social media is proactive and interactive. Connect with others and build a network; this is your audience and community. Publish regular content, communicate with and respond to users, set goals, and track and assess progress. Who in the organization will be responsible for delivering timely, informed, interesting, valuable content on a regular basis? If multiple staff members will participate, who will manage the service and ensure consistency? Who will answer incoming questions across the organization’s social media channels and adequately and appropriately represent the organization’s vision and values? Who will manage analytics and report on statistics? Who will determine what content will be archived and how? Social media offers short-term, immediate engagement opportunities which can have long-term effect on consumer interest and loyalty. The advantages are high; the barrier to entry, generally, low. Libraries and organizations can work with partners, peers, and firms like design think do to establish an action plan for implementing and assessing communications, marketing, and PRM strategies via social media.

What is the most innovative new technology you’ve seen or heard about? Is there a way libraries can and should utilize it?
Mobile technologies, and related developments in the mobile-social information environment, are a driving force for innovation today. It’s difficult to pick just one aspect of mobile tech and call it “the most innovative” especially since we’re in a time of constant development, advancement, and growth, and mobile culture has widespread, cross-industry implications. Smart phones, such as iPhone and Android devices, multi-functional e-readers and tablet devices, such as the iPad, B&N Nook, and Kindle Fire are all being used to search, access, store, create, organize and interact with information. This is all still new technology to many of us; and even for the mobile-proficient, next generation devices and new applications with increased functionality and complexity continue to vex and inspire. Furthermore, expanding public interest in mobile services, including access to e-books and digital content, is fueling controversy related to digital publication, distribution, and licensing, for libraries, publishers, vendors, and organizations of all types. Libraries can and should utilize mobile technologies within the context of their organizational priorities and community needs. At minimum, librarians should actively learn about the changes that are taking place in the mobile sphere and consider how mobile technologies, social media, PRM and related innovations fit the goals and objectives of their libraries.

Thanks so much for your time! In closing, what are some great resources (along with contacting you, of course) for libraries looking to improve patron experiences and service?
Selected resources on mobile libraries, mobile culture, and patron self- service:

About Lisa:
Lisa Carlucci Thomas is a nationally recognized librarian and author known for her leadership, innovation, and research on mobile and social technologies. Her expertise includes ebooks, mobile libraries, social media, and technology trends and training. Lisa is the Director of design think do, providing custom creative services and innovation consulting for libraries and information organizations interested in mobile culture and services, ebook workflows and licensing, new media, and professional development programs. Lisa’s recent projects include the Library Journal Virtual Tech Summit: Power to the Patron: From Systems to Services and the Connecticut Library Consortium’s “Trendspotting 2011: eBooks: Collections at the Crossroads” symposium. Lisa is a 2010 Library Journal Mover & Shaker  and 2009 ALA Emerging Leader. She previously managed library systems and digital initiatives at Southern Connecticut State University, and access services and digital collections at the Yale University Library. She writes the Social Eyes column for the Journal of Web Librarianship.

Contact:
Lisa Carlucci Thomas
http://lisacarlucci.com
lisa@lisacarlucci.com
twitter: @lisacarlucci

Director, design think do
http://designthinkdo.org
http://www.facebook.com/designthinkdo
twitter: @designthinkdo

Do you know a library thought leader (maybe you?) who’d be great for our Q&A series? Contact us! We look forward to hearing from you.

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Posted in mobile crm software, Mobile technologies in libraries, Mobile Technology and Libraries, Patron Relationship Management, SMS Reference, Text 66746 (MOSIO), Text Messaging in Libraries, Virtual Reference

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The ubiquity imperative and the economics of attention – The competition for patron engagement

December 15th, 2011

“How many people with short attention spans does it take to screw in a light bulb-wanna go on a bike ride?”

An article from Ryan Lawler on GigaOm the other day, the ubiquity imperative and the economics of attention shines a bright light on the importance of ubiquity among content companies clamoring for the attention of consumers. It struck a chord with me in the context of libraries from the simple fact that patrons are always customers to companies, in and out of the library.

While the post speaks specifically to video content, the message is clear:
“…consumers are now in charge of when and how they [consume] content. No longer content to be stuck to someone else’s schedule, consumers expect to be able to access their favorite content whenever they want and on a wide range of devices. As a result, the media companies that will win are those that recognize the need to be everywhere.” Full GigaOm Article here

Libraries have to be everywhere, on every device, to compete for patron attention. More time and money to spend, more technologies to sign up for and support. Not great news, but also not entirely true.

The strategy many libraries are implementing to solve this: Pick and choose your battles by choosing ubiquitous technologies rather than trying to be everywhere. For example, in mobile technologies, if you want to reach the largest amount of patrons on their mobile phones, you have 2 great choices: voice calls and text messaging. All mobile phones, smart or not-smart (aka “feature phones”) have both capabilities and are used by nearly everyone. At Mosio, we say “texting is the new talking”, not because we don’t enjoy talking to people, but because people are texting more than they’re talking on mobile phones. It’s simple, more efficient and enables time-shifting for busy schedules.

There are some amazing mobile technologies in the world. If we had unlimited resources and time, I’d have a developer working on as many as possible, but I don’t know any organization that has unlimited resources. With mobile messaging utilized twice as much as voice calls on mobile phones in the U.S. and around the world, we happily have our hands full offering solutions available to the largest amount of mobile users.

SMS FTW,

Noel

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Posted in Library Industry, Mobile Technologies, Mobile technologies in libraries, Text 66746 (MOSIO), Text Messaging in Libraries

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How Text Messaging Is Changing The World [Infographic]

November 29th, 2011

Text messaging is awesome. So are infographics. An infographic about the power of text messaging? Super sweet.

This infographic from MBA Online showcases some powerful stats about text messaging as a communication medium. A few of our favorites:

* Texting is the #1 most data service in the world.

* 193,430 text messages are sent PER SECOND.

* The feature phone (not smart phone) is the #1 selling electronic product in the world.

We’ll let the infographic take over from here…

Planet Text
Created by: MBA Online

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Posted in Mobile Technologies, Mobile technologies in libraries, Text Messaging Stats

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Want a Successful Text a Librarian Launch? Skip the Training, Go Straight to Marketing

August 3rd, 2011

We talk a lot about library marketing at Mosio. Being that marketing is one of the most important needs in the success and continuation of a business, we believe it’s the same for libraries. From what we’ve seen in the industry over the past few years, those libraries who are great at marketing are doing well, financially, in their communities, etc. There are always exceptions, but it appears to be the case. I was just speaking with someone in client services and they told me about a recent email conversation they’d had with a Text a Librarian customer.

Her question, which is a great one, was:
“Is there anything that you would like us to emphasize, that you wish everyone would do/get?”

His response:
“I think that the best advice that I can give a library is this: Focus on getting the info on how to text in on your patron’s phone as soon as possible. It doesn’t matter how much training you do, if your patrons don’t know how to text in or even that you provide the service, you won’t get any questions.”

Go Live, Make Updates
Nearly every successful company in the software as a service industry is known for pushing things live, then improving upon them after customers start using them. If you wait until everything is perfect, you’ll always be waiting, putting too much effort in areas that have nothing to do with getting it out into the world. We do our best to make responding to questions as simple as possible, within 1 minute of logging in you can figure out how to respond. It might seem like a hidden business pitch, but it’s really the truth.

Focus the “training” on how to educate and market your Text a Librarian service to patrons and you’ll have a great reason to learn the workings of the system.

I hate to waste great content, so I’ve pasted the rest of his advice typically given to academic libraries, below. Our biggest usage at academic libraries comes from libraries who show students how to text them during orientation, literally by having them pull out their phones and text for instructions.

In his words:
“So at academic institutions we’ve seen a lot of success with libraries that pull all of their students aside during orientation and say, “pull out your phones and text (keyword) to 66746.”  Obviously the library can substitute their own keyword.  When a student does that they get the intro Text for Instructions message to their phone.

This makes sure that when that student has a question on their phone 2 weeks later they don’t have to remember the keyword or the shortcode (66746) because it’s already on their phone.  That’s my 2 cents.”

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Posted in Library Marketing Tools, library pr, library tools, Mobile technologies in libraries, SMS Reference, Text 66746 (MOSIO)

ALA Annual – Thank You New Orleans!

July 1st, 2011

We are finally back into the swing of things after an incredible conference. We’ve been going to annual and midwinter for the past two years, but took a break from exhibiting to focus on meeting personally with clients and partners, deciding to ship the booth and try a new approach. It was so nice meeting new people, existing clients we’ve only spoken to on the phone and we even got stopped randomly on the street in the French Quarter. The food, the food! Definitely one of our most memorable conferences for the dining experiences alone. :)

We got the opportunity to show off our new SMS lists functionality, enabling libraries to use text messaging for outbound alerts and announcements and gave away 250 “<3 Libraries” QR Code buttons which everyone seemed to enjoy.

Thanks to everyone who stopped by to say hello and to those who have been following up since. We look forward to continue serving our customers and working with those who are soon to be.

Sincerely,

The Mosio / Text a Librarian Team

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Posted in Library Industry, Mobile technologies in libraries, SMS Reference

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Should your library implement a Foursquare strategy? Only 17% of mobile users check in.

May 5th, 2011


We’re all susceptible to hype, especially those of us in the mobile technologies industry. Hype is fun, it’s great getting excited about things. There has been a huge buzz building in the library space over the past year or so regarding Foursquare, Facebook Places and other location based services (LBS). When David Lee King (a librarian, blogger and thought leader we hold in high regard) wrote a post in January 2010 called “Foursquare and Libraries – Definitely Something There!” we watched carefully and yes, some of us signed up and regularly checked in. I personally tried 3 mobile apps (Foursquare, Gowalla and MyTown) for 2 months to see which one I liked best (Gowalla had the best design, MyTown had the best gaming element, Foursquare made me Mayor of my pet food store). I now use Facebook Places when I decide I want to check in.

Mashable’s post today, “Why Mobile Users Aren’t Checking In [Infographic]“, caused some mixed feelings around the office. Some of us were surprised to find out only 17% of mobile users “check in” to Foursquare and Facebook Places, others weren’t surprised at all. Should libraries implement a mobile technology strategy that appeals to less than 83% of patrons? It’s not really for me to say, but this report and infographic on the “reality behind the hype” is definitely eye opening for any organization deciding what to spend resources on in staying relevant using mobile technologies.

Random Four Square Fact (the real game): This year on February 25 and 26, 15 students from Manchester College broke a world record by playing Four Square for 30 hours. (via: Wikipedia)

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Posted in library tools, Mobile Applications, mobile libraries, Mobile Technologies, Mobile technologies in libraries, Mobile Technology and Libraries

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Shiny New Things: Beware of Early Adoption When Implementing Technologies at Your Library

August 24th, 2010

This post is from an entry I did a few months back for Attack!, a guerrilla and event marketing services agency I co-founded and where I served as President before co-founding Mosio, but the fundamental ideas are the same: new technologies and gadgets are great for those of us who love the newest shiny things to come out, but implementation and adoption at your organization is tricky at the bleeding edge. At Mosio / Text a Librarian, we see a full spectrum of technology interest/knowledge/experience in libraries, including a lot of librarians who are truly at the bleeding edge of new technologies and social media. I remain on the fence about QR Codes, but I certainly appreciate the enthusiasm. Rather than “Ctrl+F and Replace “Business” with “Library”, the original post is below, unchanged.

Being a marketing and technology fan, I was excited to read Ad Age’s Insights White Paper, Shiny New Things (pdf). Attack! has always been a very technology-friendly company. The mantra for our success is “People, Process and Technology” so I read the white paper on my flight to our LA office, excited to present some ideas I had brewing in my head along with any new nuggets of wisdom I found. In reading about the behavior and general importance of early adopters to brands and marketers, I couldn’t help but think how early adoption, while a passion (and sometimes expensive hobby) for many consumers, is dangerous for businesses. And as David Berkowitz points out, “many agencies will include it [the iPad] in their pitches and plans without thinking whether it’s the best platform for meeting their clients’ objectives.” It’s apparent that the danger of early adoption, for iPads or other shiny objects, can be easily overlooked in the search for innovation. Here’s why:

Shiny new things (SNTs) require employee training.
Regardless of how simple a Shiny New Thing (SNT) is to use, implementing it into your business requires implementation and training with some employees needing morHe than others. Implementing anything new into your business process needs careful thought so the learning curve and mistakes are minimized. Throwing SNTs into the mix increases your chances of confusing and/or frustrating your staff.

The first version is never the best, don’t bet the farm on Beta.
Every early adopter knows that the first version of a new technology is never the best. This means your business is subject to all of the glitches and bugs of the brand new product. It definitely pays to wait it out for the next version if you determine it is something that could prove beneficial to your employees or clients.

Shiny new things can make you lose focus.
I want an iPad. I want one badly. I think they’re a game changer for many industries and as I anticipated their arrival, I started brainstorming all of the possible ways Attack! could use them for our client projects. I’ll admit, I also tried to brainstorm how I could use one at work, ready to enlighten my partners on a revelation in Non Traditional Marketing Agency Management. My “Reasons Partners Should Get iPads” brainstorm notes are below:

There’s nothing wrong with getting an iPad because you want one and we’re headed to the Apple store at lunch to get them, but the mistake in the above thinking that it was rooted in “a solution looking for a problem”: I tried to think of reasons an iPad could be useful rather than thinking of all of the inefficiencies and challenges needing solutions and concluding that the iPad was the perfect tool to solve them. There is great wisdom in knowing the difference.

If you absolutely can’t resist…
There’s nothing wrong with being an early adopter. It’s great (and fun) to be in search of the New New Thing, of new ways of being innovative at your company. Some of the best ideas come out of being open to new technologies and products that can help your business grow. If you can’t resist the temptation to look for new technologies to implement, here are a few things to consider:

Make a list of your challenges and areas of improvement needed at your company.
By defining what it is that you need to improve on, ways your employees can improve process and efficiencies, when SNTs show up, you’ll know instantly where there is a fit. You’ll have a problem looking for a solution. We’ve recently defined several areas in our business where text messaging can improve efficiencies in our Account Management teams and can be sold as add-on services by our Account Executives. The end result will be time saved, archived data in contractor communications and additional revenues to our programs by giving events and street campaigns a longer tail.

Create a new technologies decision phase.
It’s pointless to tell early adopters to wait. Early adopters wait long enough hearing rumors, seeing leaked photos, specs and standing in lines to get their beloved new technologies. Instead, implement an internal timeline and process where you will explore if and how a SNT can help your company. Start with 60 days. Use the time to attend demos, identify pros and cons and ultimately make an informed decision on how you will implement the SNT into your business. You might need more than 60 days, but after the launch of a product, that should be long enough to help you determine if it will be good for business and also to hear about when the next version is coming out. See if you can wait for version 2.0.

Know which employees are technology-friendly and who aren’t.
This will be helpful in the implementation and training phase. Employees who are excited about new technologies can be the ones who help you test them out before you decide they should be implemented and they can help you educate the others who are less comfortable. If over 50% of your employees are not technology-friendly, every new SNT you add will be a struggle, so it’s best to pick your battles. If you have an employee or two helping you test things out in the new technologies decision phase, make sure they understand that you ARE testing out the technology against your needs, not trying to find a place for it to work.

Know when to cut bait.
You should default to “we don’t need this” then see if the solution it creates beats the need to let it go. But, as soon as it becomes apparent (hopefully sooner than later), stop testing the technology and let it go. Your time is valuable, your employees time is valuable, so there’s no point in hanging on to wait and see if something magical will happen.

I’m off to buy my iPad…because they’re awesome and I want one.

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Posted in Business Life, Mobile Industry, mobile libraries, mobile phones, Mobile Software as a Service, Mobile Technologies, Mobile technologies in libraries, Mobile Technology and Libraries, SMS Ref, SMS Reference, Text 66746 (MOSIO)

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Mosio and Text a Librarian on the iPad

April 12th, 2010

Click for Bigger Image of Mosio's Messaging Platform & Text a Librarian on the iPad

Back in January I wrote a blog post titled “The iPad, Tablets and E-Readers in Libraries: Game Changers or are they just Another Mobile Technology?” My decision was that I was uncertain, but suspected they were just another mobile technology. This weekend I got one and I have to say, I love it. I think they can and will be super efficient in various work environments. I’m actually faster at typing on my iPhone. I’m sure as with anything, practice makes perfect, but unless I’m without my laptop, I won’t be typing any more blog posts or writing an proposals on my iPad. If needed, I’ll use my phone to get the thoughts out.

Naturally, my first inclination was to test out our software on the iPad and it works amazingly well. All of the moving text/flashing box notifications work and you can get around quickly if you need to open a new browser window for additional research. Is it as fast as working on a computer? Absolutely not. The iPad fills a strange gap between mobile phone and laptop. My biggest use for my iPad is what I thought it would be: to read blogs and online articles like a book. Only with this “book” i’m able to click on and watch a relevant video as well, very cool. I handed it to my wife to check out and after about 15 minutes, I returned to the room with 3 new games on it, she was playing on of them. I wasn’t too surprised.

I’m happy to say that Mosio’s Text Messaging Platform and Text a Librarian offer great experiences on the iPad, just as our CTO Jay Sachdev, said it would. As we continue to build out more features and solutions for our clients, we’ll continue doing our best to make sure the experience is a good one, regardless of what industry you’re in and which device you’re working on.

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Posted in Business Life, Mobile Industry, Mobile Marketing, mobile reference, Mobile Software as a Service, Mobile Technologies, Mobile technologies in libraries, Mobile Web Agency, Reference Tools, SMS Reference, Text 66746 (MOSIO), Virtual Reference

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Using QR Codes in Libraries – Thoughts and a Free QR Code Generator

February 19th, 2010

QR Codes – Mobile’s Secret Decoder Ring

There seems to be quite an interest about the use of QR codes in libraries lately. I personally have mixed feelings and am still wondering if it’s a bandwagon worth jumping on just yet.

Are they cool? Yes. They’re a cell phone’s version of a secret decoder ring. They definitely have a form factor. But are they worth taking the time to QR Code a whole bunch of text and urls, then work at getting patrons and customers excited about using them (of course, after they have discovered and downloaded an app that works for their particular phone)?

I’m simply not sure and am going to need a little bit more convincing before I get excited.

By the way, if you’re excited or just curious about them, here’s a great QR Code Generator from www.kaywa.com, no registration required.

I’ve enjoyed seeing Google’s Favorite Places QR Codes around San Francisco, yet recently read this post about a QR scanner reading the code wrong. Personally, I’ve had good and bad experiences with the reader, mostly using it to test them out (I have yet to see one in the real world compelling enough to break out my phone and use my BeeTagg iPhone App, but I’m ready for when I do). I’m not sure if it’s the reader or my aiming abilities, some times it has taken a few snaps to get it right.

Secret Decoder Ring
 A Christmas Story is my favorite movie to watch during the holidays. It’s a classic that will always be watched by my family. There’s a scene where Ralphie has waited for his Little Orphan Annie Secret Decoder Ring with great anticipation, finally gets it and runs upstairs, closes the door to be alone, then begins to decode his secret message. If you’ve seen the movie, you know how it turns out. Here it is in the form of a QR Code:

If you don’t remember the outcome: Ralphie is disappointed with the results.

One could argue that the problem isn’t the decoder ring, but the content that is disappointing, but let me pose a question: When you saw the QR Code above, did you pull out your phone to see what the code said? If so, great and thank you for participating! If not, I understand. This is my reasoning for the mixed feelings and I happen to LOVE mobile technologies.

The future of libraries and businesses is in mobile because it’s a device that is always with people. By being available to them everywhere, you increase your communication opportunities with more patrons and customers. That said, with so many different sub-technologies on mobile devices, at some point a choice has to be made on where you place your time, energy and money. Right now and for many years to come, text messaging is the most ubiquitous mobile technology outside of voice calls.

What’s Best About Them?
They’re free, they’re pretty cool and for those who have the software downloaded onto their phone, they can be quick and useful (although someone here with a Blackberry Curve disagrees about the quick).

Other Possibilities: Search Engine Optimization
I recently read on a search engine blog, a speculation that Google will read the codes and index the information in them (which is why we have one on our contact page). I’ll keep an eye out, but have yet to see any confirmation of this. This use, however, isn’t mobile.

My Pick for Coolest “Code” Library Mobile Technology: Red Laser
Red Laser is a barcode scanner (just like the ones at the check out). Why could it be great for libraries? Because patrons out in the world could scan books, DVDs, etc and instead of buying or renting them at the store, see if their library has it, then put it on hold. Definitely a bigger jump in programming on the library side of things, but very useful bridging the gap between the library and being out in the world. OCLC and Occipital have already caught on to this and partnered to build a WorldCat Local App.

Do you think QR Codes will be worth your time, energy and money? If so, how do you see them working best?

By the way, for those of you who didn’t pull out your phone to snap the QR Code, here’s the response (the same one Ralphie got in the movie):

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Posted in Mobile Industry, mobile phones, mobile reference, Mobile Technologies, Mobile technologies in libraries, Software, Text Messaging Tips

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New! Simple but Effective Feature: Text for Instructions

February 18th, 2010

“Aren’t you oversimplifying this? Yes. That’s the whole point.”

From the Steve Krug’s new book, Rocket Surgery Made Easy

We’ve added a simple, but very effective feature we call “Text for Instructions.”

Simply stated, it means your patrons only have to text your keyword to 66746 for instructions on how to use your service.

What happens next?
1. Your patrons get an auto-responder with instructions on saving your keyword and the number 66746 to their contacts for when they need to ask you a question. The instructions include a link to a mobile web page with detailed instructions in case they need them.

It acts like a registration system that gets them started with your service without having to have a pressing question or message on-the-spot. They save your info in their phones for later when they do.

2. The Mosio system assigns the phone number a PatronID associated with your account, so after that all they need to do is text their question to 66746.

That’s it!

Note: The old way of texting your keyword + their message to 66746 still works, no problem. But this way patrons can see your poster (example below) or promotional materials, text for instructions, then save everything in their contacts when they need it later.

If you’re a Mosio / Text a Librarian customer and want more specific information about it, like how you can customize/edit the instructions, it’s listed in the New Features section inside your account.

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Posted in library tools, mobile libraries, mobile phones, mobile reference, Mobile Software as a Service, Mobile Technologies, Mobile technologies in libraries, Reference Tools, SMS Ref, SMS Reference, Text Messaging Tips, Uncategorized, Virtual Reference

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