4 Ways Text Messaging Can Improve Your Patron Communications

A recent Pew study revealed that 80 percent of American cell phone owners use text messaging as a means of communication, sending or receiving an average of 41.5 text messages per day. For the 18-24 age group, 97 percent of cell phone owners text, sending or receiving an average of 109.5 texts per day. One […]

10 Great Library Marketing Videos

Librarians are known for their creativity and love of technology. And with today’s easy-to-use video-making apps and programs, librarians are using these twin passions to create some terrific marketing videos for their libraries. Below are 10 great library videos, everything from parody to patron endorsements to ghouls in the stacks. 1. The Research Games — […]

5 Reasons You Should Have Ask-a-Librarian on Every Page of Your Website

To get the most value out of your library’s services and provide patrons with the highest level of service, it is important to make it as easy as possible for your patrons to connect with those services The best way to connect patrons with your Ask-a-Librarian service is to have Ask-a-Librarian tabs, links or buttons […]

Library News: Libraries invest to keep up with demands, New technology increases efficiency at library, World’s Tiniest Library Pops Up In New York City

We know libraries provide access to information, but how often do you think about libraries as information creators? American Libraries Magazine shows us how libraries have always been content creators, and how they can use social media to harness and focus their content creation to get attention. Videos, podcasts and blog posts are all discussed […]

Marketing Lessons from NYPL – 3 Great Executions that Built a Buzz

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” ~ Peter F. Drucker The unparalleled way to promote your service or product would be to intrinsically build within that product or service the finest features the customer would want that type of […]

Four Ways to Promote Your Ask-a-Librarian Service

Your Ask-a-Librarian service is a powerful research tool for your patrons, most of whom have come to expect quick and easy access to information and answers. Here are four promotional ideas to get the word out and help your patrons take advantage of this service. 1.  Instructional Sessions and Classes One of the best ways […]

Library News: Libraries to Become Community Publishing Portals, Getting library books to your e-reader – made easier, New library technology taking off

Lexington Public Library’s new program makes stops at 11 day care centers Read More Whitewright Public Library to offer eBooks and eAudiobooks Read More Libraries to Become Community Publishing Portals Read More Wayne Library launches mobile app Read More New Griffith library branch focuses on technology Read More Oh My Tech!: Getting library books to […]

Library News: Technology in libraries improves access to the legal system, Library joins digital age of books, Electronic lending and public libraries

Libraries teach students to be technology smart Read More Library to get new technology Read More New library technology taking off Read More Libraries Open Doors, Data to Digital Art Displays Read More Library begins iPad loan program Read More Berkeley library stays relevant with shift to digital Read More New Tampa Library is Going Digital […]

Library News: Subway library encourages commuters to read, Libraries adapt to digital revolution, The Greenest Libraries Have No Walls

Subway library encourages commuters to read Read More Library Offers Programs Read More Lansdale Public Library puts ‘Books in Motion’ Read More Local library teaches you to be techi Read More Library takes kids back to ‘Wild West’ Read More Library sets a shining example Read More Vatican Library rings in 2.8 petabytes of storage […]

Library News Update: Library acquires new microfilm technology, Internet and the Libraries, Libraries Change To Meet New Needs

Park Hills Library adding new technology Read More Internet and the libraries: Both are here to stay! Read More Library acquires new microfilm technology Read More We can connect you’: Libraries work to give readers new experiences Read More SD2 rolls out new e-library program Read More 100 years… later, the library provides a good […]