Category Archives: library pr

4 Ways Text Messaging Can Improve Your Patron Communications

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A recent Pew study revealed that 80 percent of American cell phone owners use text messaging as a means of communication, sending or receiving an average of 41.5 text messages per day. For the 18-24 age group, 97 percent of cell phone owners text, sending or receiving an average of 109.5 texts per day.

One look at these numbers and you know instantly how to reach a majority of your current library patrons and an even greater majority of tomorrow’s library patrons: via text.

Text messaging is a fast and efficient means of communicating with your library patrons and there are many ways in which you can use text messaging to improve your patron communications. Here are just a few types of messages you can communicate to your patrons via text:

1. Circulation Notices Such as Holds and Overdues.

Emails today convey much less of a sense of urgency than they did a few years ago, especially to younger library patrons. To catch your users’ attention with important circulation notices, try sending them via text instead of email. This way, they can act on the notices immediately.

2. Promotional Polls and Contests

A great way to keep your patrons engaged is to link promotions to programming and other library events. Your library can have contests where you send out polls or questions via text for prizes such as first row seats to an upcoming speaker (ie. “The first three patrons to text us the author of Tender Is the Night win front row seats to our October Author Speaker Series Event”). You can also hold a text vote to choose between two programming possibilities for an upcoming date.

3. URLs to Newsletters or Other Library Publications

Does your library publish a monthly newsletter? A terrific way to get the newsletter into the hands of your patrons so they may have immediate access is to send them a short text with the URL right when it is published. Your patrons can be reading the newsletter that your staff worked so hard on literally within seconds of publication.

4. Programming Reminders

In today’s fast-paced and information-packed world, we need to be reminded of things. A great way to promote your library programs is to send your patrons text reminders of upcoming events, along with URLs linking to further information if available. This way, they can check their schedules on the go and even add the events directly from your text to their calendars.

Try these text messaging tips to improve communications at your library. We think your patrons will appreciate it.

10 Great Library Marketing Videos

Video

Librarians are known for their creativity and love of technology. And with today’s easy-to-use video-making apps and programs, librarians are using these twin passions to create some terrific marketing videos for their libraries. Below are 10 great library videos, everything from parody to patron endorsements to ghouls in the stacks.

1. The Research Games — Part One: You Learn or Die

This parody of the Hunger Games from Texas A & M Libraries draws you in immediately with its high production value and professional narrator. Throughout the story different aspects of the library are marketed, such as the reference librarians, the text-a-librarian service, the library’s holdings and the cafe.

2. Library Palooza: Innovative Library Marketing

This video details SUNY Albany’s Library Palooza, a welcome event held the day before classes in the fall semester. Librarians market the library using giveaways from their vendors, by partnering with other departments across the campus, and by creating a fun environment that includes photos with the school mascot.

3. Research Rescue | Episode 1 “Stuck”

This entertaining first episode of a multi-part series from the Harold B. Lee Library at Brigham Young University has plot, drama, and, best of all, librarians as actors.

4. Effective Library Marketing: Think Out of the Box

These video details Southeastern Louisiana State Library’s “Learn to Love Books All Over Again” day, a Valentine’s Day-themed event to celebrate reading and eBooks. What is the key to a successful library marketing event? “You have to serve food!”

5. Marketing Your Library Preview

The importance of directing your message to specific audiences to better meet your goals is emphasized in this library marketing video, which advises to “create specific messages, deliver them, and then measure your success.”

6. Brand Launch by Richland County Libraray

A great video that accentuates the service orientation of the library staff with endorsements from library patrons. A satisfied customer is often the best marketing tool for your library products and services.

7. White Plains Public Library: Transforming Lives, Every Day

This simple but very well-done video has the patrons, through their personal stories of how they use the library and why the library is important to them, market the libraries services and holdings — from databases to computers, reference help, tools for managing stock portfolios, computer classes, job search resources, and English language classes, there is a patron and a personal story for practically every service the library offers.

8. University of Maryland Gangnam Style Parody

This terrific parody of the song takes place in the university’s library. While none of the library’s services are mentioned, a video like this makes the library cool and just makes people want to go there. With over 190,000 YouTube views and counting, this is a marketing effort that will reap results for years to come.

9. “My Library” — ARY Campaign

This short but very effective ad for the Cedar Rapids Public Library is incredibly creative and well done, with kids voices at the end each claiming the library to be “theirs.”


10. Libraries Will Survive

Central Rappahannock Public Library staff and patrons singing and dancing to their own version of Gloria Gaynor’s “I will Survive.” It goes something like this: “Come on now walk, in our door, find inspiration and knowledge — how-to-books to ancient lore…”

Bonus! The Haunted Library

From a branch of the New York Public Library comes this spooky marketing video with a terrific surprise ending.

With today’s video-making apps and your creativity, there is no limit to the number of ways you can market your library’s services with videos. We hope you find some inspiration from the above videos to take your library marketing campaign to the next level.

5 Reasons You Should Have Ask-a-Librarian on Every Page of Your Website


To get the most value out of your library’s services and provide patrons with the highest level of service, it is important to make it as easy as possible for your patrons to connect with those services

The best way to connect patrons with your Ask-a-Librarian service is to have Ask-a-Librarian tabs, links or buttons on every page of your library’s website. Here are five ways that implementing such a strategy with your online reference will benefit your users:

1. All successful advertisers know that the key to getting a message across is through repetition and consistent branding. When your patrons interact with a consistent layout from page to page and see Ask-a-Librarian on every page, you have created the best possible ongoing marketing campaign for your service, with an important added bonus: It’s free.

2. While we can predict some user behavior, we never really know when and where on a website patrons are going to need assistance. A patron may be on a page where the information seems to be straight-forward to librarians, but to an uninitiated patron the information may leave questions. Likewise, a patron may be on one page but thinking ahead to another problem or the next step in his or her research process. Having Ask-a-Librarian immediately available from wherever the patron may be on the library’s website ensures that he or she will be able to connect to help when needed.

3. If a patron is interacting with the library’s website, encounters a problem, and then has to recall where to go to find the Ask-a-Librarian service, the library has not succeeded in making the most of the service’s primary benefit to users – the ability to connect them instantly with a library professional who can solve their problem.

4. Consistent placement of the Ask-a-Librarian tab on your library’s webpages makes marketing the service via social media or flyers much easier. When the Ask-a-Librarian tab is on every page of your library website, there is no need to place an easily forgotten URL (or URLs) on your marketing materials – simply state that the Ask-a-Librarian service is available from every page on the library website and where it is located (“look for our Ask-a-Librarian tab in the upper left-hand corner of any page on the library site”).

5. Each Ask-a-Librarian query that comes from a specific page can help you improve the overall content and design of that page. When you have an Ask-a-Librarian chat box on every page, and you are tracking which pages queries come in from, this gives you the great benefit of an ongoing focus group indirectly telling you what works and what doesn’t work on every page of your library’s site.

Responding quickly to queries will help you provide the top-notch customer service that will keep your library patrons satisfied and returning for more business. To make sure your patrons submit those queries whenever they need help on your library’s site, you should have ask-a-librarian tabs on every page.

 

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Library News: Libraries invest to keep up with demands, New technology increases efficiency at library, World’s Tiniest Library Pops Up In New York City

About 76 percent of public libraries across the country already are offering e-books, and about 39 percent of all libraries nationwide offer e-readers.

We know libraries provide access to information, but how often do you think about libraries as information creators? American Libraries Magazine shows us how libraries have always been content creators, and how they can use social media to harness and focus their content creation to get attention. Videos, podcasts and blog posts are all discussed as ways for libraries to further reach out to the public.

Libraries as Content Creators

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Last year, the Snell Library at Northeastern launched the Digital Media Commons, which offers students high tech digital tools including 3D-modeling, animation and game designing software. In the wake of the success of the Digital Media Commons, the library is announcing the next phase of the project. The first floor of the library will be converted into a new modern technology focused workspace which will include new studio space and 3D printing.

Northeastern to expand library’s cutting-​​edge Digital Media Commons

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Here are more stories of library innovation and technology.

Libraries invest to keep up with demands

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E-books present new chapter for libraries, publishers to solve

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Libraries, not just for bookworms

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Little libraries’ provide big boost for local readers

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Garwood Library brings e-books to patrons

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What does a school library look like in the digital age?

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World’s Tiniest Library Pops Up In New York City

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Making Room for Innovation

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Lehigh County students can now get eBooks through school libraries

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Library to Launch e-Reader Lending Service

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Northeastern to expand library’s cutting-​​edge Digital Media Commons

Read MoreNew technology increases efficiency at library

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Walker Memorial Library digitizes old images

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West Caldwell Public Library now bringing enhanced digital services to its patrons

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Libraries add 3-D copiers to allow readers to design, create

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Paperless public libraries switch to digital

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Library launches digital audiobook service

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Santa Maria Library has new phone for hearing impaired

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World’s 1st green Library for kids has opened

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In the Digital Age, What Becomes of the Library?

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Evanston Public Library participates in initiative to improve technology service

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Study Shows Library Branches Popular, Serve Different Needs

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Public Library marks new milestone with 500K library cardholders

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El Cerrito Library boosters seek increase in open hours

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Found and listed by Mosio for Libraries – Patron Support Software for Libraries. All copyright belongs to original owners.

Marketing Lessons from NYPL – 3 Great Executions that Built a Buzz

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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” ~ Peter F. Drucker

The unparalleled way to promote your service or product would be to intrinsically build within that product or service the finest features the customer would want that type of product to embody. This accurately defines the formation and continued success of the New York Public Library (NYPL).

Originally executing its architectural grandness, continuing with the library’s holdings while staying current with technology, NYPL continues to grow with the times while remaining a historic landmark.

There was considerable wisdom exercised in the amalgamation of great architecture with a great library, the one can’t help but complement the other. This is one of the original defining executions of the New York Public Library. The Beaux-Arts masterpiece, constructed with white Dorset marble, featuring a wide staircase guiding library patrons to three grand arches next to Corinthian columns supporting relief sculptures representing philosophy, romance, religion, poetry, drama and history. Edward Clark Potter’s famous sculpted stone lions Patience (Lady Astor) and Fortitude (Lord Lenox) guard the library’s south and north side, respectively.

The collection housed within the New York Public Library is itself another inherent marketing attraction. Some of NYPL’s permanent in-house residents include the Gutenberg Bible, an original manuscript copy of Thomas Jefferson’s Declaration of Independence, Charles Dickens’ favorite letter opener, a 1493 copy of Columbus letter announcing discovery of the New World, Jack Kerouac’s crutches, Truman Capote’s cigarette case, approximately 40,000 restaurant menus from the 1850′s to current and for the children or children at heart, the original Winnie-the-Pooh stuffed animals along with the thousands of books and items including musical scores, historic maps, art, recordings and manuscripts.

NYPL is hardly resting on its historical laurels alone in continuing to market their distinguished resource. Staying current with technology represents another mark of success with the NYPL. Patrons today can be seen throughout the library accessing Wi-Fi on their laptops. The library’s automated book delivery system sends books within minutes of request by conveyor to the Rose Main Reading Room (seats more than 600 readers) where the public can read with the help of the original Carre-and-Hastings lamps. NYPL’s marketing understands the value of social media, employing sites such as Twitter where in March 2013 they encouraged their Twitter followers at @NYPL to submit “poetic tweets” for their poetry contest. Along with Twitter, the library is staying current in marketing by using other sites including Facebook, Google, Tumblr, and Pinterest.

Continuing to embrace its past while staying mindful of the future, NYPL accommodates to changes that are necessary to continue forward. With its structural integrity, magnificent collections and current technologies, NYPL has continued to prove itself a marketing success.

Diane Perrine is a freelance writer and an academic librarian at the College of Central Florida in Ocala, Florida. She resides in Ocala Florida.
Her hobbies include gardening, hiking, bicycling, volunteering and learning something new everyday.

This article is provided by Mosio for Libraries. To receive these directly in your inbox, please register for our Patron Support Tips Newsletter.


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Four Ways to Promote Your Ask-a-Librarian Service

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Your Ask-a-Librarian service is a powerful research tool for your patrons, most of whom have come to expect quick and easy access to information and answers. Here are four promotional ideas to get the word out and help your patrons take advantage of this service.

1.  Instructional Sessions and Classes

One of the best ways to promote your Ask-a-Librarian service is to tell your patrons about it directly in informational literacy classes (for academic libraries) or computer and other instructional classes and workshops (for public libraries). A live demo in a class or group setting will really grab your patrons’ attention so they remember to use the service the next time they need information remotely.

2. Posters with QR Codes

Another great way to promote your Ask-a-Librarian service is by placing posters around your library building (and campus community, for academic libraries) advertising the service. Be sure to include a QR code to take patrons directly to your Ask-a-Librarian information page, where they can learn more about and use the service.

3. Social Media

Does your library have a blog, or a Facebook, Twitter, Instagram or Pinterest account? A great way to inform your patrons of an online service such as Ask-a-Librarian is to reach them when they are already online. If they are reading about your Ask-a-Librarian service from any of your social media accounts, then they are either on a computer or a smart phone, and they can go straight to the service and utilize it immediately.

4. Signs on Computer Monitors

Finally, placing small and unobtrusive announcement “bubbles” in the upper right-hand corner of your library’s computer monitors will certainly catch your patrons attention without being a distraction. One of the best methods to create these announcements is to use dialogue bubbles from MS Word. Type in your message, laminate the announcements, cut them out following the dialogue bubble outlines, and then attach one to the upper-right corner of each of your monitors using Velcro or another adhesive method.

These are just four ideas to get you started with your Ask-a-Librarian promotions, but you can come up with many more. The key is to be creative and have fun! When you connect your users with your library’s services, everybody benefits.

Michael English is an academic librarian and freelance writer/editor.

Library News: Libraries to Become Community Publishing Portals, Getting library books to your e-reader – made easier, New library technology taking off

Lexington Public Library’s new program makes stops at 11 day care centers

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Whitewright Public Library to offer eBooks and eAudiobooks

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Libraries to Become Community Publishing Portals

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Wayne Library launches mobile app

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New Griffith library branch focuses on technology

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Oh My Tech!: Getting library books to your e-reader, made easier

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Nation’s first bookless library on university campus is thriving at UTSA

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After 40 years, residents still checking out Rancho Bernardo Library

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E-Readers Now Available for Check-Out at Greenfield Public Library

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Chatham library adds online magazine service for card holders

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Beaverton library installs systems to automatically check in, sort returned items

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Lake Geneva Library offers book give-away

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A library for the modern world, from Houston to Africa

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CSU library gains state of the art technology

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New library technology taking off

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Yolo library eBook usage soars; new technology makes it easy

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New Mount Dennis Public Library a neighbourhood beacon: Hume

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Port Sulphur Library back with new technology

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ELEVEN YEARS OF RECOGNITION FOR 24/7 LIBRARY

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PU extension library gets bar-code system

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Library could soon be ‘hubs’

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Public Library of Cincinnati and Hamilton County Adds 15 New Computers for Children from AWE to its Library System

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Digital libraries focus on student creativity

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Eberhard: Libraries serve a parade of readers

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Libraries are changing

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Found and listed by Mosio for Libraries – Patron Support Software for Libraries. All copyright belongs to original owners.

Library News: Technology in libraries improves access to the legal system, Library joins digital age of books, Electronic lending and public libraries

Central Branch of the Berkeley Public Library. Photo: Kaia Diringer

Libraries teach students to be technology smart

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Library to get new technology

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New library technology taking off

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Libraries Open Doors, Data to Digital Art Displays

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Library begins iPad loan program

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Berkeley library stays relevant with shift to digital

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New Tampa Library is Going Digital

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Technology in libraries improves access to the legal system

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Whatcom, Bellingham libraries offer digital versions of 100 magazines for free

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Electronic lending and public libraries

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Local Libraries Set for Online, Smartphone System

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How e-books circulate at Franklin County libraries

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Paris Public Library in Partnership with Recorded Books Announces eAudiobook Service OneClickdigital

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Library joins digital age of books

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A New Kind of Library

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Libraries of the future: What’s next for Washington County?

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Orlando-area libraries see surge in e-book demand

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Little Free Libraries, Community Reading Program

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Little Free Libraries spread across city, world

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Fort Bend County Libraries add new job, career tool to online database

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Talk: Exploring the Role of the City’s Public Libraries

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Audiobooks available for downloading from libraries

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Libraries for the poor make Room To Read founder feel rich

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Little Free Library phenomenon gains momentum

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Digital Magazine Partnership Benefitting Four Central Nebraska Libraries

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Library News: Subway library encourages commuters to read, Libraries adapt to digital revolution, The Greenest Libraries Have No Walls

Subway library encourages commuters to read

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Library Offers Programs

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Lansdale Public Library puts ‘Books in Motion’

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Local library teaches you to be techi

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Library takes kids back to ‘Wild West’

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Library sets a shining example

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Vatican Library rings in 2.8 petabytes of storage to digitize its archive of 80,000+ manuscripts

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Libraries offer weird things to draw new borrowers

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Public libraries: The new homeless shelters

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Libraries adapt to digital revolution

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Libraries no longer just for books

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Libraries have a future: FVRL

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The Greenest Libraries Have No Walls

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County libraries offer e-book services through Axis 360

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Public libraries offer digital services along with books, assist many Kentuckians in job searches

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Digital bookmobile to visit Mesa

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Virginia Tech libraries transforming for digital age

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The rise and rise of the ebook

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Rochester library offers ‘smart spot to play’

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Learn languages at the library

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Beyond books: Libraries expand their offerings

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Libraries offer nice selection of documentaries, too

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Library technology targets history buffs

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Library program motivates parents to read to children

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Library reduces fees if patrons read

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Found and listed by Mosio for Libraries – Patron Support Software for Libraries. All copyright belongs to original owners.

Library News Update: Library acquires new microfilm technology, Internet and the Libraries, Libraries Change To Meet New Needs

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Park Hills Library adding new technology

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Internet and the libraries: Both are here to stay!

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Library acquires new microfilm technology

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We can connect you’: Libraries work to give readers new experiences

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SD2 rolls out new e-library program

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100 years… later, the library provides a good

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Libraries Change To Meet New Needs

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Library evolving into ‘third space’

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NYC Libraries: Despite City Cuts, Attendance Spikes

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County libraries’ card catalog goes digital

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E-Books Available at Jefferson County Libraries

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Little libraries to make books more accessible

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Major boost for libraries

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Hayner library undergoing significant software conversion

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Mahwah’s library offers e-readers for patron circulation

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Digital magazine access well worth checking out

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Nurse-in’ at library promotes awareness of breast-feeding issues

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Beaufort County libraries make reading fun with a number of programs for kids

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Promoting Literacy and Opening Libraries in Africa

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Surf the internet free of charge at libraries

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At Tacoma libraries, canned food for late fees

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Ohio libraries add digital movies, magazines

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E-books increase access at school libraries

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Phoenix library’s magazines going digital

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Digital libraries growing trend in campuses around nation

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Found and listed by Mosio for Libraries – Patron Support Software for Libraries. All copyright belongs to original owners.