Library Thought Leaders Q&A: Mary-Carol Lindbloom (Executive Director South Central Regional Library Council)

Today’s library thought leader is Mary-Carol Lindbloom, the Executive Director for the South Central Regional Library Council in New York state. When did you get started in reference, and more specifically virtual reference? In the summer of 1999, when a group of us, including Tom Peters, Lori Bell, and Ginny McCoy, met in person at […]

25 Great Text Messaging Acronyms You May or May Not Need to Know for Your Text-a-Librarian Service

Do you speak text? Your patrons speak many languages, and you can’t learn them all. But one thing you can do to improve service to your patrons is familiarize yourself with some of the more common terms and phrases in their languages of preference. If your patron is text-savvy enough to be texting his or […]

New Text a Librarian Feature – Automatic Bit.ly Generator

Text a Librarian’s Bit.ly Linke Auto-Generator: More Links With Less Characters We have a handful of new features coming up over the next month, but wanted to quickly let you know about our Bit.ly generator, suggested by our customers as a “great to have” feature. Bit.ly is a handy URL shortening technology that makes it […]

Reasons to Use Mosio for SMS Text Message Reference at Your Library

This is a re-formatted version of our presentation that can be viewed on Slideshare, providing you with some basic information as to why more librarians choose Mosio to equip their libraries to communicate with patrons on the go. The full presentation is embedded below. Reasons to Use Mosio’s Text a Librarian Mobile Carrier Approved Text […]

Word of Mouth Marketing in Libraries – Info and Articles

Then and Now… Faberge Shampoo started it all with their famous commercial from the 1970s. Peggy Barber and Linda Wallace nail it in their new article, “The Power of Word-of-Mouth Marketing” in the November issue of American Libraries Magazine. We wrote a post called “Word of Mouth: The Best Form of Social Media” as part […]

Texting the Library – Beyond Reference Services

Text the Library With Comments, Feedback and Suggestions Enabling libraries to set up mobile text messaging reference services so patrons can ask questions has been the primary use of our technology to date. In fact, mobile questions and answers is our business, it’s what we geek out on every day at work. But there’s another […]

Text a Librarian Video – Text Messaging Reference Software for Libraries

Progress As Promised – The Future Value of Software as a Service for Libraries

“Here is the prime condition of success: Concentrate your energy, thought and capital exclusively upon the business in which you are engaged. Having begun on one line, resolve to fight it out on that line, to lead in it, adopt every improvement, have the best machinery, and know the most about it.” – Andrew Carnegie […]

Library Marketing Tips, Part 4: a Tool, a Trick and a How-To

There are enough topics around the subject of library marketing for an entire blog. In fact, Jill Stover posted to her blog, Library Marketing, Thinking Outside the Book, for 3 years and it has some amazing ideas. That said, we’re on the final week of Library Marketing Tips, so we’ve decided to throw in a […]

Start Pages as Library Virtual Reference Tools: Pageflakes and iGoogle

We realize that start pages have been talked about in the library community for several years. Michael Stephens wrote a great piece on start pages about 18 months ago (originally written in Computers in Libraries in April of 2007) and Dr. Joyce Valenza recently wrote a piece called “netvibes enhanced!” on the School Library Journal […]