Archive for the ‘Software’ category

Using QR Codes in Libraries – Thoughts and a Free QR Code Generator

February 19th, 2010

QR Codes – Mobile’s Secret Decoder Ring

There seems to be quite an interest about the use of QR codes in libraries lately. I personally have mixed feelings and am still wondering if it’s a bandwagon worth jumping on just yet.

Are they cool? Yes. They’re a cell phone’s version of a secret decoder ring. They definitely have a form factor. But are they worth taking the time to QR Code a whole bunch of text and urls, then work at getting patrons and customers excited about using them (of course, after they have discovered and downloaded an app that works for their particular phone)?

I’m simply not sure and am going to need a little bit more convincing before I get excited.

By the way, if you’re excited or just curious about them, here’s a great QR Code Generator from www.kaywa.com, no registration required.

I’ve enjoyed seeing Google’s Favorite Places QR Codes around San Francisco, yet recently read this post about a QR scanner reading the code wrong. Personally, I’ve had good and bad experiences with the reader, mostly using it to test them out (I have yet to see one in the real world compelling enough to break out my phone and use my BeeTagg iPhone App, but I’m ready for when I do). I’m not sure if it’s the reader or my aiming abilities, some times it has taken a few snaps to get it right.

Secret Decoder Ring
A Christmas Story is my favorite movie to watch during the holidays. It’s a classic that will always be watched by my family. There’s a scene where Ralphie has waited for his Little Orphan Annie Secret Decoder Ring with great anticipation, finally gets it and runs upstairs, closes the door to be alone, then begins to decode his secret message. If you’ve seen the movie, you know how it turns out. Here it is in the form of a QR Code:

If you don’t remember the outcome: Ralphie is disappointed with the results.

One could argue that the problem isn’t the decoder ring, but the content that is disappointing, but let me pose a question: When you saw the QR Code above, did you pull out your phone to see what the code said? If so, great and thank you for participating! If not, I understand. This is my reasoning for the mixed feelings and I happen to LOVE mobile technologies.

The future of libraries and businesses is in mobile because it’s a device that is always with people. By being available to them everywhere, you increase your communication opportunities with more patrons and customers. That said, with so many different sub-technologies on mobile devices, at some point a choice has to be made on where you place your time, energy and money. Right now and for many years to come, text messaging is the most ubiquitous mobile technology outside of voice calls.

What’s Best About Them?
They’re free, they’re pretty cool and for those who have the software downloaded onto their phone, they can be quick and useful (although someone here with a Blackberry Curve disagrees about the quick).

Other Possibilities: Search Engine Optimization
I recently read on a search engine blog, a speculation that Google will read the codes and index the information in them (which is why we have one on our contact page). I’ll keep an eye out, but have yet to see any confirmation of this. This use, however, isn’t mobile.

My Pick for Coolest “Code” Library Mobile Technology: Red Laser
Red Laser is a barcode scanner (just like the ones at the check out). Why could it be great for libraries? Because patrons out in the world could scan books, DVDs, etc and instead of buying or renting them at the store, see if their library has it, then put it on hold. Definitely a bigger jump in programming on the library side of things, but very useful bridging the gap between the library and being out in the world. OCLC and Occipital have already caught on to this and partnered to build a WorldCat Local App.

Do you think QR Codes will be worth your time, energy and money? If so, how do you see them working best?

By the way, for those of you who didn’t pull out your phone to snap the QR Code, here’s the response (the same one Ralphie got in the movie):

Audio and Video Messaging – GoldMail Offering Free Version (Sweet)

February 4th, 2010

GoldMail announced today that they’re offering a freemium version of their audio slideshow messaging software. We’ve been a GoldMail customer for awhile now, thought of a great way to use text messaging for sales people to be able to “text a GoldMail” when out in the world and I’m happy to see them offering a free version. I think many organizations will benefit from it, definitely a great fit in sales, marketing, training or even just fun presentations. It’s easy, viral and extremely useful.

Videos grab people’s attention and there’s something about being able to easily add a personalized voice message to a slideshow (or powerpoint) that makes this technology a homerun. Add the email (or embeddable code) element and you have a product that literally sells itself. You watch a GoldMail to learn what it is, how cool is that?

If you’re in any business that needs to update content on a regular basis and benefits from a personalized message over a canned one (who doesn’t?), definitely check it out and let me know what you think in the comments.

The iPad, Tablets and E-Readers in Libraries: Game Changers or Are They Just Another Mobile Technology?

January 26th, 2010

My wife loves to read magazines and books every night after work. I love to read articles on my iPhone. The problem is that when you’re reading a magazine or a book, it’s obvious what you’re doing. When I’m “reading” my iPhone, in her eyes, I’m working. Yes, some of them are articles, news and blog posts about work, but many other times they are not. I can’t think of too many other reasons currently why I’d like an iPad, which is being announced by Apple tomorrow.

Note: I have $.50 riding on the fact that it’s called an iPad and plan on using my winnings to pay for half of a bus ride on MUNI.

There has been a lot of talk around the office about what this and other e-readers will do for the publishing industry and we’ve signed up to get our Kindle Devloper’s Kit, but based on some of the recent news and talks that happened at ALA Midwinter recently, it got me thinking again about libraries and how e-readers and specifically the iPad will change or not change libraries.

Here’s what I’ve determined: Outside of the discussions going on about mobile technologies in libraries, I don’t think it will change it too much. The iPad will offer some great new graphic interfaces where buttons will be bigger, browsing experiences will be more tactile (as the iPhone and other mobile phones do), but e-readers and libraries becoming more mobile-friendly will play into the fact that an iPad will just be a bigger version of the iPhone. Obviously at this point I haven’t seen one, so I’ll update if I’m wrong, but I can’t help myself in thinking people will be holding up the iPad to their ears as a silly joke, looking like they’re talking on an iPhone.

So we’re back to mobile. Do I think libraries should start spending money and resources to develop iPad Apps? Absolutely not. In fact, we don’t think libraries should spend money and resources on iPhone Apps. If you need some great reasons, Michelle Kraft (AKA the Krafty Librarian) just wrote a great piece called “Stop the App Madness” and Jason Griffey’s proclamation of 2010 being the Death of the App is actually something we’ve talked about a lot over here. And while it’s great to see these things talked about in the library community, we’ve noticed that Google is betting on the mobile web, plus some research stating that the cloud will replace mobile apps (and their stores) in the next five years.

All of this said, I’m looking forward to seeing how the iPad and e-readers “change” libraries, but only time will tell. In the meantime, I’m really looking forward to seeing what it looks like and ultimately what it does, other than to let my wife know I’m reading and not answering work emails.

Simplicity in Mobile Software: Showing Instead of Telling

December 28th, 2009

Simplicity in Mobile Software Design

In Simplicity We Trust.

One of the most difficult parts about being a start up is focus. Initially you look at a bunch of different ways your product solves problems in the name of getting customers. After you get a handful of customers buying your product, you’d think that problem would go away, you’d have more confidence in what you are building. In fact, the opposite is true, because now you have even more people thinking of new interesting and amazing things that you should add to make your software better, faster and easier to use. The more features and functions you add, however, the harder your software is to use.

We’ve collectively made a decision here to stick to simple. With the mission of making mobile technologies simple and accessible to more companies and organizations, we’ve collectively come to realize that simplicity starts with us. For our Text a Librarian and 2-way text messaging software it starts with believing in the “Big Red Answer Button” (a mantra that came from hearing one of our customers explain why she loved using our software).

Big Red Answer Button

In most others, however, it has come down to one thing: Showing, not telling. This means using visuals, videos, use cases, etc to illustrate our usefulness and reducing the amount of words used. This direction feels good. It didn’t come easy, but with everyone on board, it is easier to explain what we do and people are getting it.

Here’s to simplicity in 2010!

For those of you interested in learning more, here’s a link to the Ten Laws of Simplicity. It has played a vital role (along with us collectively asking “is it easy to understand?” at every turning point) in use moving this way heading into the new year.

Mosio Featured : inGEN Magazine

November 11th, 2009
(click for larger image)

Mosio Featured in inGEN Magazine’s “Movers and Shakers” Issue, November 2009

Who doesn’t love a little recognition? We’ll take it. This month Mosio is featured in inGEN Magazine along with some great local entrepreneurs, including Aaron Patzer (Mint.com), Chip Conley (Joi de Vivre Hotels), Ted Rheingold (Dogster.com) and Bijan Mirashi (Xoopit).

Page 42.

Progress As Promised – The Future Value of Software as a Service for Libraries

September 10th, 2009

tree

“Here is the prime condition of success: Concentrate your energy, thought and capital exclusively upon the business in which you are engaged. Having begun on one line, resolve to fight it out on that line, to lead in it, adopt every improvement, have the best machinery, and know the most about it.”
- Andrew Carnegie

My favorite thing about working at Mosio is that every day we get to come into work and improve ourselves, our product and our relationships with customers. Aside from the positive attitude and action from those who work here, our business model, offering on-demand mobile reference software as a service for libraries, enables us to create, test, launch, listen and then improve upon our product in an ongoing fashion. Text a Librarian is better today than it was yesterday and it will always be better tomorrow.

What Does it Mean? Ongoing Improvements and Progress as Promised.

Since we launched in beta almost a year ago, we have added literally dozens of features and improvements to the service, all of it based on feedback from our customers and those who have commented or offered ideas for improvements. All have been taken into consideration in our ongoing development of the service. We welcome constructive criticism and feedback and in fact, we live for it. Ideas and feedback from librarians enable us to make at least 2 major feature updates per month plus a handful of user interface, usability and back end improvements to the system.

Ultimately what this means is that if you read or send a comment about our product, chances are we have too and are looking into it. Truthfully, not all ideas and suggestions are feasible: for example, we have heard “why can’t the page auto-refresh when a new question comes in?” In theory this suggestion sounds great, until you are in the middle of answering a question and the page refreshes, quickly making your answer box a moving target. Other improvements, such as RefStart, have been made based on listening to the wishes of librarians and coming up with our own solution.

Why We Do It

The simplest answer is “because we can.” Compared with any other options libraries have for mobile reference solutions, we strive for ours to be the best. Being the best means always improving, always making the system more secure, scalable, more collaboration-friendly, easier to set up, easier to use and more robust with reporting. What it means for you and your library is that by signing up for our service, you’ll always have a product that gets better and better, built by people who love hearing what you think as you use it. The biggest compliment we hear is “I wish we could answer all reference questions this way.” Our standard response: “We’re working on it.” =]

One that you can always bet on with Mosio/Text a Librarian is that in pursuit of our goal to be the best, we’ll always be looking to out-perform and out-service any other mobile reference solutions available to libraries. We’ll always be doing this through listening, taking great notes and offering a little bit of personality with our customer service. What this means for libraries is that in their pursuit of being the best, once they sign on with our technology, they get the benefit of ongoing updates and feature-adds to make their services more robust and user-friendly without having to buy or license additional services/software.

You can see a standard list of Text a Librarian features on our website, or if you are a current Text a Librarian customer, click on the New Features link inside your Quick Links module when you’re logged into the system.

How Important is Patron Privacy at Your Library? 5 Tips for Increased Security

July 31st, 2009
How Important is Patron Privacy at Your Library?

How Important is Patron Privacy at Your Library?

I’ve never ever had a librarian tell me “we do not care about patron privacy or security at our library.”  And come to think of it, I haven’t had them even say it’s not that big of a deal. Security breaches stink and they can be harmful as the news of Twitter’s secret information exposed shows.  But they’re also embarrassing and ultimately very time consuming for those involved.  What’s more, there are simple things that can be done to avoid them, keep things secure and keep patron (and librarian) information private.

In the past 2 weeks, I have seen or read about 3 serious instances of security/privacy issues that could have been avoided if people within organizations would have been a little more careful or at least aware that their actions were viewable by others:

1) A user id and password posted on a blog by a library. We notified them to let them know.
2) A user id and password tweeted from one twitter user to their client, unaware that their @reply could be seen by others.
3) Twitter getting hacked by someone guessing an employee’s password on a Google Apps account.

I had a quick talk with our CTO to find out what he would say are 5 helpful security tips for libraries, or any business for that matter, to consider.  He gave me 6, the nice guy.

1. Whenever possible, don’t share user ID/logins between librarians.
Every time a login is shared, you’re creating more of an opportunity for a security breach.  The same as trying to keep a secret: the more people you tell, the more chances of it not being a secret.  The idea here is that if something happens, you can delete that user without disrupting everyone else.  Sometimes you have to share log-ins.  Understandable, so if you have to share, make sure the password is VERY unique but easy for everyone to remember.  Consider changing it regularly.

2. Assume that blogs, wikis, websites, Twitter, Facebook, etc, are viewable by the public and that everyone can read them.
It’s actually not the case, many of them can be hidden behind passwords, but as long as people second guess what they’re posting and thinking it’s possible for someone to see, you are creating a more secure environment.

3. Use or create systems that don’t show or store private patron information.
This is the one we see the most, unfortunately.  It’s done using hacks and work-arounds in the name of simplification, cost cutting, etc.  One of the librarians who advises us said “many people are using hacks because they want to be able to offer services to patrons, but I’m seeing more people understand it is simply not worth the risk.”  We believe if you can see a patron’s information, others can too.  If you’re using Google products, you have to delete information 3 times: inbox, sent box and then the trash (information is stored in the trash folder).  Sound a little paranoid?  Ok, but understand this is a blog post about security tips.  We care about security and hope you appreciate it.

4. Use Google Alerts for your library name to ensure that information posted about your library is what you want it to be.
These are easy to set up and easy to manage.  You can set them for select words/terms (the name of your library for starters) and control when they’re sent to you.  If someone is posting information about your library, you may not be able to get them to remove it, but at least you’ll know what it is.  Besides the security element, they can be pretty fun and you’ll be able to see when people are tweeting about how much they love you.

5. HTTPS: The “S” is for “Secure”
This is something you might not be able to do on your own, you’ll have to speak with IT or ask any web services you’re using if they offer it.  Simply stated, if you’re on a Wifi (most libraries are), or any sort of LAN network, and you login to a page without HTTPS, anyone in the network can sniff out your password.  HTTPS is what banks and/or credit card companies use online.

BONUS TIP (thanks Jay!)
6. If you only have one strong password, make sure it’s your email password!

Password “reset links” all work via email.  If someone can log into your email, they can get into anything.  Make sure your email password is used ONLY for your email and that it’s hard to guess.

So there you have them.  If anyone thinks of any more, please feel free to post them in the comments section.  There are obviously various ways hackers can cause harm, recently some experts found that they can get private information from an iPhone security flaw through text messagaging.  The difference is that some security issues are things hackers are going to find ways into.  The others are choices people can make to be a little more secure.


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Library Software and Reference Technologies: Software as a Service (SaaS) Value

July 4th, 2009
SaaS as a lower cost strategy

SaaS: A lower cost strategy for libraries.

While reading a great article by Marshall Breeding about library automation and the state of the economy, I was very pleased to see Software as a Service (SaaS) listed as a lower cost strategy:

“[a SaaS] arrangement involves a fixed, annual subscription fee, but it saves the library the costs of purchasing software licenses, server hardware, and technical staff that would have otherwise been needed to maintain a local installation.”

This sentence does a great job of explaining the value of what Mosio’s Text a Librarian offers libraries looking to extend their outreach by offering text messaging reference services to patrons. While I feel like we do a good job of nailing it in a single sentence, “No software to download, no hardware or mobile expertise required,” his next paragraph, although specific to automation, made me literally say “yes” out loud as I read it.

“Vendors like SaaS since it allows them to set up large-scale implementations of their software and provide instances of it to individual customer sites at fairly low unit costs. Libraries appreciate having a predictable annual cost that encompasses the entire project. For libraries that have technical personnel available, going with SaaS for some applications can help reduce their workload and allow them to attend to higher strategic priorities. For smaller libraries that may not already have staff members with technical skills on board, SaaS may be the only way to move forward with automation projects since the cost of hiring technology personnel may be prohibitive.”

Like nearly all businesses, organizations and libraries in the current economy, we’ve had to cut costs, do more with less, all while working at extending our outreach and output. We’ve been able to do so by using new processes and technologies to make us more efficient. Web-based applications are helping us to get more done. The exercise has been great, the team has been forced to think differently, but also to come up with new ideas about time-saving features for the product. It has been showing in everyone’s work. As we continue to grow and as the economy rebounds and improves, we’ll keep the processes and continue using the technologies, so we can keep offering higher levels of service to our customers as they will to their patrons.


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