Text the Library With Comments, Feedback and Suggestions
Enabling libraries to set up mobile text messaging reference services so patrons can ask questions has been the primary use of our technology to date. In fact, mobile questions and answers is our business, it’s what we geek out on every day at work. But there’s another use for Mosio’s Text a Librarian currently being utilized and we’d like to encourage more of it: Patron feedback and suggestions via text messaging.
Encouraging patrons to text comments, suggestions and feedback can be a great way to gather intelligence about library use and provide insight on opportunities to better serve them. Being able to collect this feedback everywhere throughout the library beyond a stationary suggestion box allows patrons to chime in at their point of experience. Plus, it will get them to start using your mobile reference service, showing them all of the ways they can communicate with the library.
As a company, Mosio prides itself on listening to the suggestions and feedback of librarians to help make our software better. The product development team always wants to know how people are using the service, what would make it better, more useful, easier to interact with. The product has come a long way in the past 8 months since we launched, but we’re not done making it better. The same is true for those libraries we see who are embracing new technologies and services to become more relevant to patron needs.
Of course, there are always the traditional methods of gathering feedback through simple conversations, suggestion boxes, emails, surveys, etc, but if your library is already offering a text message reference service, you can easily extend the service to include comments and suggestions.
“Questions, Comments, Feedback? Text Us!”
By making it easier for them to communicate with you when they have ideas, you can collect great information that’s helpful to the entire library. Capturing patron thoughts in a database, where reports can be run, shared and talked about, gives you the ability to make ongoing improvements to your library services.
To those libraries who have already put this new use into play, we applaud you! For those looking to get interested, we’ll be creating and posting some easy to use comments/feedback patron marketing templates to use very soon, so stay tuned.
Great idea! This is a perfect example of a consumer communication method revived by modern technology, in this case, text messaging.
Keep the good ideas coming! Now I’ll think of your blog whenever I see text message suggestion boxes.
Leave a comment