This post is from an entry I did a few months back for Attack!, a guerrilla and event marketing services agency I co-founded and where I served as President before co-founding Mosio, but the fundamental ideas are the same: new technologies and gadgets are great for those of us who love the newest shiny things […]
Category Archives: Business Life
SMS from Red Phones!?
I was intrigued by the news that both President Obama and Russian President Medvedev would prefer to communicate with each other via texting and email. It seems as if Obama’s much-discussed addiction to his Blackberry before moving into the White House still influences his communication customs. Some habits are hard to break but it also […]
Mosio and Text a Librarian on the iPad
Back in January I wrote a blog post titled “The iPad, Tablets and E-Readers in Libraries: Game Changers or are they just Another Mobile Technology?” My decision was that I was uncertain, but suspected they were just another mobile technology. This weekend I got one and I have to say, I love it. I think […]
Mobile Marketing – You Can’t Win if You Don’t Play and While You’re at it, Play the Right Way
Apparently I won two free tickets to Wicked, the musical playing in San Francisco. Let me start by saying when I got this text message last night, I was thrilled. My wife and I have talked about going for a few months now and other things have come up. So on January 9th we were […]
Simplicity in Mobile Software: Showing Instead of Telling
In Simplicity We Trust. One of the most difficult parts about being a start up is focus. Initially you look at a bunch of different ways your product solves problems in the name of getting customers. After you get a handful of customers buying your product, you’d think that problem would go away, you’d have […]
Mosio Featured : inGEN Magazine
Mosio Featured in inGEN Magazine’s “Movers and Shakers” Issue, November 2009 Who doesn’t love a little recognition? We’ll take it. This month Mosio is featured in inGEN Magazine along with some great local entrepreneurs, including Aaron Patzer (Mint.com), Chip Conley (Joi de Vivre Hotels), Ted Rheingold (Dogster.com) and Bijan Mirashi (Xoopit). Page 42.
Progress As Promised – The Future Value of Software as a Service for Libraries
“Here is the prime condition of success: Concentrate your energy, thought and capital exclusively upon the business in which you are engaged. Having begun on one line, resolve to fight it out on that line, to lead in it, adopt every improvement, have the best machinery, and know the most about it.†– Andrew Carnegie […]
Gearing up for ALA Annual 2009 as a Library Mobile Technology Company
Trade shows and conferences can be exhausting. You’re over-stimulated, standing up, talking a lot, meeting people, smiling and doing what you can to make a great impression. A number of friends that I speak to are not all that excited about them when they have to go, but there’s no point in talking about those […]
Library Software and Reference Technologies: Software as a Service (SaaS) Value
While reading a great article by Marshall Breeding about library automation and the state of the economy, I was very pleased to see Software as a Service (SaaS) listed as a lower cost strategy: “[a SaaS] arrangement involves a fixed, annual subscription fee, but it saves the library the costs of purchasing software licenses, server […]