Mosio Partners with Tshwane University of Technology for its First Library Solution in South Africa

Mosio Partners with Tshwane University of Technology for its First Library Solution in South Africa Leading virtual reference software for libraries, enabling two-way communications between staff and students via live chat, email, text messaging and Facebook, now available in South Africa FOR IMMEDIATE RELEASE Aug. 14, 2013 – PRETORIA, South Africa — Mosio for Libraries, […]

Mosio for Libraries Intro Video: Multi-Channel Ask a Librarian Software | Chat + Email + Text Messaging + Widgets

The Mosio for Libraries “trailer” video is live! A 1 minute, 45 second explanation of why more librarians are choosing Mosio for their virtual reference and Ask a Librarian software needs. Mosio enables libraries to receive and respond efficiently to questions from patrons via web chat, email, text messaging and support widgets for your website, […]

6 Ways to be More Efficient with Your Virtual Reference Services

Virtual references services can broaden the scope of library services, and help you to reach new patrons, but one of the keys to a successful virtual reference program is efficiency. 1. Create a FAQ for you and for patrons. A FAQ (Frequently Asked Questions) list is a helpful resource for any library website that both […]

Is 24/7 Reference Really Necessary?

Is 24/7 Reference Really Necessary? “An investment in knowledge pays the best interest” – Benjamin Franklin One of the characteristics that can distinguish information specialists is their knowledge and ability to forecast the needs of informational services often before the public is aware of their future need for such services. Our current society operates on […]

Patron Relationship Management (PRM) – Mosio’s Future in Libraries

As we gear up for another ALA Annual the company has had some interesting discussions on new announcements and our directions in the world of library software. A couple of weeks ago I had a great meeting/conversation with one of our partners and the discussion of library customer service came up. At the end of […]

Answer Text Message Questions With QuestionPoint

Today Mosio’s Text a Librarian goes live with OCLC’s QuestionPoint.  Libraries who are customers of both can choose to have text message questions show up and be answered in QuestionPoint. Librarians who are staffing QuestionPoint will be able to immediately answer text questions, noticeable by a “TXT MSG” prefix and a new answering interface. Text […]

Word of Mouth Marketing in Libraries – Info and Articles

Then and Now… Faberge Shampoo started it all with their famous commercial from the 1970s. Peggy Barber and Linda Wallace nail it in their new article, “The Power of Word-of-Mouth Marketing” in the November issue of American Libraries Magazine. We wrote a post called “Word of Mouth: The Best Form of Social Media” as part […]

Start Pages as Library Virtual Reference Tools: Pageflakes and iGoogle

We realize that start pages have been talked about in the library community for several years. Michael Stephens wrote a great piece on start pages about 18 months ago (originally written in Computers in Libraries in April of 2007) and Dr. Joyce Valenza recently wrote a piece called “netvibes enhanced!” on the School Library Journal […]