We saw quite a bit of buzz (positive and negative) about Seth Godin’s blog post The Future of Libraries, some saying he gets it and others saying he misses the point, again (we’re big Bobbi Newman fans here). An interesting post about the post by PC Sweeney mentions library branding and marketing, so we quickly […]
Tag Archives: library pr
Word of Mouth Marketing in Libraries – Info and Articles
Then and Now… Faberge Shampoo started it all with their famous commercial from the 1970s. Peggy Barber and Linda Wallace nail it in their new article, “The Power of Word-of-Mouth Marketing” in the November issue of American Libraries Magazine. We wrote a post called “Word of Mouth: The Best Form of Social Media” as part […]