Back in January I wrote a blog post titled “The iPad, Tablets and E-Readers in Libraries: Game Changers or are they just Another Mobile Technology?” My decision was that I was uncertain, but suspected they were just another mobile technology. This weekend I got one and I have to say, I love it. I think […]
Category Archives: Mobile Technologies
Mobile Marketing – You Can’t Win if You Don’t Play and While You’re at it, Play the Right Way
Apparently I won two free tickets to Wicked, the musical playing in San Francisco. Let me start by saying when I got this text message last night, I was thrilled. My wife and I have talked about going for a few months now and other things have come up. So on January 9th we were […]
Text a Librarian’s Post to Twitter Button and Why It’s Great: User Generated Marketing for Libraries
Post Your Library’s Questions and Answers to Twitter A “Post to Twitter” button on websites isn’t a new functionality, but after giving it some thought, we decided to add it to Text a Librarian. The reason? It’s User Generated Content that engages patrons and markets your library services. SEO + Social Marketing + Patron Engagement […]
Using QR Codes in Libraries – Thoughts and a Free QR Code Generator
QR Codes – Mobile’s Secret Decoder Ring There seems to be quite an interest about the use of QR codes in libraries lately. I personally have mixed feelings and am still wondering if it’s a bandwagon worth jumping on just yet. Are they cool? Yes. They’re a cell phone’s version of a secret decoder ring. […]
New! Simple but Effective Feature: Text for Instructions
“Aren’t you oversimplifying this? Yes. That’s the whole point.” From the Steve Krug’s new book, Rocket Surgery Made Easy We’ve added a simple, but very effective feature we call “Text for Instructions.” Simply stated, it means your patrons only have to text your keyword to 66746 for instructions on how to use your service. What happens […]
The iPad, Tablets and E-Readers in Libraries: Game Changers or Are They Just Another Mobile Technology?
My wife loves to read magazines and books every night after work. I love to read articles on my iPhone. The problem is that when you’re reading a magazine or a book, it’s obvious what you’re doing. When I’m “reading” my iPhone, in her eyes, I’m working. Yes, some of them are articles, news and […]
Why We Don’t Use Google Voice as an SMS Gateway
Google products are great and we use a handful of them at our office. But the question of using a “Google Voice SMS Gateway” for text messaging reference software has come up recently with regards to Mosio’s Text a Librarian, so we wanted to quickly explain why we don’t do it. The answer is simple: […]
Text Messaging: The New 800 Number in Customer Service and Advertising Response
Augmenting Toll Free 800 Numbers With Mobile Text Messaging for Customer Service Americans are texting more than they’re talking, a trend that’s likely to grow more than slow down over the next 5-10 years. It’s easy and it’s quick. The popularity and usage of texting is no surprise as the on-the-go lifestyle ends up being […]
Texting the Library – Beyond Reference Services
Text the Library With Comments, Feedback and Suggestions Enabling libraries to set up mobile text messaging reference services so patrons can ask questions has been the primary use of our technology to date. In fact, mobile questions and answers is our business, it’s what we geek out on every day at work. But there’s another […]