“Here is the prime condition of success: Concentrate your energy, thought and capital exclusively upon the business in which you are engaged. Having begun on one line, resolve to fight it out on that line, to lead in it, adopt every improvement, have the best machinery, and know the most about it.†– Andrew Carnegie […]
Category Archives: Mobile Technologies
Facts and Figures: Mobile Text Messaging Usage in the U.S. (An Opportunity for Libraries)
We hear a lot of feedback regarding text messaging from both ends of the spectrum. Some understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing. While we don’t send 470 text messages per day (we have plenty of work to do around here), we love […]
Library Marketing Tips, Part 1: Avoiding the Noise (Templates Inside)
2) Choose more than one method, include one you absolutely know will work. Prior to being in the mobile industry, I worked in internet advertising and guerrilla marketing, both when they were considered very new. I saw over 400 campaigns take place and always noticed one thing: the brands utilizing more than one method or […]
Mosio's Text a Librarian Thanks J.B. Hill – The Pioneer of Text Message Reference in the Library
Was reading through some old posts about the subject recently and wanted to take a moment to recognize and thank J.B. Hill from Southeastern Louisiana University, for being the pioneer of text message reference in libraries. The Librarian in Black recognized him in a post back in November of 2005 and we just want to […]
Reference Librarians: SMS / Text Messaging Skills Are Not Needed, Your Research and People Skills Are
Reference Librarians: SMS Skills Are Not Needed, Your Research Skills Are As excited as I am to see that more and more libraries are seeing the value of offering text message reference service to patrons, I find it troublesome to read posts and articles claiming that “librarians need SMS skills now.” It’s unnecessary pressure being […]
Library Software and Reference Technologies: Software as a Service (SaaS) Value
While reading a great article by Marshall Breeding about library automation and the state of the economy, I was very pleased to see Software as a Service (SaaS) listed as a lower cost strategy: “[a SaaS] arrangement involves a fixed, annual subscription fee, but it saves the library the costs of purchasing software licenses, server […]