The iPad, Tablets and E-Readers in Libraries: Game Changers or Are They Just Another Mobile Technology?

My wife loves to read magazines and books every night after work. I love to read articles on my iPhone. The problem is that when you’re reading a magazine or a book, it’s obvious what you’re doing. When I’m “reading” my iPhone, in her eyes, I’m working. Yes, some of them are articles, news and […]

Simplicity in Mobile Software: Showing Instead of Telling

In Simplicity We Trust. One of the most difficult parts about being a start up is focus. Initially you look at a bunch of different ways your product solves problems in the name of getting customers. After you get a handful of customers buying your product, you’d think that problem would go away, you’d have […]

Text Messaging: The New 800 Number in Customer Service and Advertising Response

Augmenting Toll Free 800 Numbers With Mobile Text Messaging for Customer Service Americans are texting more than they’re talking, a trend that’s likely to grow more than slow down over the next 5-10 years. It’s easy and it’s quick. The popularity and usage of texting is no surprise as the on-the-go lifestyle ends up being […]

Text a Crime Tip (Poster) – San Francisco Police Department

Text a Tip Software for Schools, Campuses and Education Text a Crime Tip Poster – San Francisco Police Department Taken on Valencia Street in San Francisco, CA. Mobile Text Messaging Crime Tips (photo taken by Mosio: Interactive. Mobile. Engagement )

Texting the Library – Beyond Reference Services

Text the Library With Comments, Feedback and Suggestions Enabling libraries to set up mobile text messaging reference services so patrons can ask questions has been the primary use of our technology to date. In fact, mobile questions and answers is our business, it’s what we geek out on every day at work. But there’s another […]

Library Marketing Tips, Part 4: a Tool, a Trick and a How-To

There are enough topics around the subject of library marketing for an entire blog. In fact, Jill Stover posted to her blog, Library Marketing, Thinking Outside the Book, for 3 years and it has some amazing ideas. That said, we’re on the final week of Library Marketing Tips, so we’ve decided to throw in a […]

Using a Mobile / Cell Phone for SMS Text Message Reference Services at Your Library: Thoughts for Consideration

Why can’t we just use a phone to handle SMS reference services? We get that question a lot. It is a great question seeing as mobile phones provide the “truest” form of SMS communications – similar to listening to a vinyl album on a record player. Our answer usually goes something like this: You can…BUT… […]

Facts and Figures: Mobile Text Messaging Usage in the U.S. (An Opportunity for Libraries)

We hear a lot of feedback regarding text messaging from both ends of the spectrum. Some understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing. While we don’t send 470 text messages per day (we have plenty of work to do around here), we love […]

Beyond 160 Characters in the Library – Text Messaging Reference Doesn't Need to Be Limiting

There seem to be varying stories about the history of SMS (Text Messaging) and why Friedhelm Hillebrand, the creator of SMS, decided on 160 as THE number. Some say it’s the amount of characters on a typical postcard, many other stories not that he just determined it while sitting at his type-writer in Germany, noting […]