Posts Tagged ‘smsref’

Beyond 160 Characters in the Library – Text Messaging Reference Doesn't Need to Be Limiting

July 20th, 2009

Many, many, many...

There seem to be varying stories about the history of SMS (Text Messaging) and why Friedhelm Hillebrand, the creator of SMS, decided on 160 as THE number. Some say it’s the amount of characters on a typical postcard, many other stories not that he just determined it while sitting at his type-writer in Germany, noting that most sentences do not require more than 160 letters. In many blog posts and mentions about using text messaging reference in the library, we see it noted that phones are limited to 160 characters. While this statement is mostly true, some phones and carriers let users extend their messages, this limitation only hinders your ability to respond to patron questions based on what method you are using to respond to them.

Without getting into the various ways you can respond to a patron inquiry to extend your response beyond 160 characters, suffice it to say each system has its own unique solution, most requiring more manual work on your part. Instead, let me explain how Text a Librarian solves that problem and makes it significantly easier for librarians: character counters and multi-message splitting.

Mosio's Text a Librarian enables you to send text message responses beyond 160 characters.

Mosio's Text a Librarian enables you to send text message responses beyond 160 characters.

Character Counts and Multi-Message Splitting
Text a Librarian has a real-time character counter and message view so you can see exactly what the patron’s text message is going to look like as you type it out in the answer box. If you type beyond 160 characters, the system shows you what the second message will look like and will send it as such, extending the space you have to send a thoughtful and well-formed response. It seems relatively simple and it was built to be that way, but it is a necessary functionality to make it easier for librarians to respond while offering patrons the most helpful and content-rich answer they can get on their mobile device.

Which is More Important: The Patron Experience or Librarian Experience?
Our answer? Both. In speaking with anyone on the Mosio team, you’ll often hear the phrase “patron experience” or “librarian experience” when it comes to our system and interaction design. Simply stated, we don’t see a reason to offer a reference service if it’s going to be difficult for patrons or librarians to use, no one is going to get excited about it. In fact, a handful of people ask “why don’t you have the page auto-refresh when a new question comes in?” It’s a valid question and we initially integrated it. Then we tried answering a question when another question came in. The page becomes a moving target and the assumed convenience of having a new question magically appear on the page becomes frustration at the inability to answer the question you’re working on.

The product team is working on a few additional features that will take mobile reference even further, providing a richer experience to both patrons and librarians, enabling both to get excited about its simplicity and ease of use. For the time being, this functionality is being well received by our libraries using the system, expanding the character limitations within the core technology.


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Mobilized: Text a Librarian on the iPhone / iPod Touch

July 13th, 2009

We recently tested out Text a Librarian on the iPhone 3GS and had great success.

Love your iPhone? So do we. Mosio's Text a Librarian works perfectly.
Love your iPhone or iPod Touch? So do we. Mosio’s Text a Librarian works perfectly on both.

iPhone Screen Shot:

Mobile reference for librarians who enjoy being mobile.
Mobile reference for librarians who enjoy being mobile.

We don’t recommend using a mobile phone as your sole text messaging reference solution, researching and typing on a computer is always going to be faster than texting, but we understand the need for mobility in the library. Mosio’s Text a Librarian works very well on the iPhone / iPod Touch or you can set your notifications to “SMS/Text Message” to be notified on your phone of new questions if you need or just want to leave the reference desk. It’s mobile reference simplified.


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Library Software and Reference Technologies: Software as a Service (SaaS) Value

July 4th, 2009
SaaS as a lower cost strategy

SaaS: A lower cost strategy for libraries.

While reading a great article by Marshall Breeding about library automation and the state of the economy, I was very pleased to see Software as a Service (SaaS) listed as a lower cost strategy:

“[a SaaS] arrangement involves a fixed, annual subscription fee, but it saves the library the costs of purchasing software licenses, server hardware, and technical staff that would have otherwise been needed to maintain a local installation.”

This sentence does a great job of explaining the value of what Mosio’s Text a Librarian offers libraries looking to extend their outreach by offering text messaging reference services to patrons. While I feel like we do a good job of nailing it in a single sentence, “No software to download, no hardware or mobile expertise required,” his next paragraph, although specific to automation, made me literally say “yes” out loud as I read it.

“Vendors like SaaS since it allows them to set up large-scale implementations of their software and provide instances of it to individual customer sites at fairly low unit costs. Libraries appreciate having a predictable annual cost that encompasses the entire project. For libraries that have technical personnel available, going with SaaS for some applications can help reduce their workload and allow them to attend to higher strategic priorities. For smaller libraries that may not already have staff members with technical skills on board, SaaS may be the only way to move forward with automation projects since the cost of hiring technology personnel may be prohibitive.”

Like nearly all businesses, organizations and libraries in the current economy, we’ve had to cut costs, do more with less, all while working at extending our outreach and output. We’ve been able to do so by using new processes and technologies to make us more efficient. Web-based applications are helping us to get more done. The exercise has been great, the team has been forced to think differently, but also to come up with new ideas about time-saving features for the product. It has been showing in everyone’s work. As we continue to grow and as the economy rebounds and improves, we’ll keep the processes and continue using the technologies, so we can keep offering higher levels of service to our customers as they will to their patrons.


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