Everyone is texting and it is not likely to be going away any time soon. That means libraries looking to communicate with patrons on their mobile phones need to rely on the best and most reliable ways for deploying mobile technologies. There is a lot of hype around mobile apps and we love them too, […]
Category Archives: mobile libraries
Should your library implement a Foursquare strategy? Only 17% of mobile users check in.
We’re all susceptible to hype, especially those of us in the mobile technologies industry. Hype is fun, it’s great getting excited about things. There has been a huge buzz building in the library space over the past year or so regarding Foursquare, Facebook Places and other location based services (LBS). When David Lee King (a […]
More Information About QR Codes – Are You Getting the Message?
The hype surrounding QR codes is T–H–I–C–K! In libraries and even more so in marketing and advertising. It makes sense that everyone is excited about them. QR codes fairly easy to create, time making them is the only cost and even though one cannot track how many times they’ve been scanned (a big bummer in […]
Reasons to Use Mosio for SMS Text Message Reference at Your Library
This is a re-formatted version of our presentation that can be viewed on Slideshare, providing you with some basic information as to why more librarians choose Mosio to equip their libraries to communicate with patrons on the go. The full presentation is embedded below. Reasons to Use Mosio’s Text a Librarian Mobile Carrier Approved Text […]
Shiny New Things: Beware of Early Adoption When Implementing Technologies at Your Library
This post is from an entry I did a few months back for Attack!, a guerrilla and event marketing services agency I co-founded and where I served as President before co-founding Mosio, but the fundamental ideas are the same: new technologies and gadgets are great for those of us who love the newest shiny things […]
Patron Relationship Management (PRM) – Mosio’s Future in Libraries
As we gear up for another ALA Annual the company has had some interesting discussions on new announcements and our directions in the world of library software. A couple of weeks ago I had a great meeting/conversation with one of our partners and the discussion of library customer service came up. At the end of […]
Text a Librarian’s Post to Twitter Button and Why It’s Great: User Generated Marketing for Libraries
Post Your Library’s Questions and Answers to Twitter A “Post to Twitter” button on websites isn’t a new functionality, but after giving it some thought, we decided to add it to Text a Librarian. The reason? It’s User Generated Content that engages patrons and markets your library services. SEO + Social Marketing + Patron Engagement […]
New! Simple but Effective Feature: Text for Instructions
“Aren’t you oversimplifying this? Yes. That’s the whole point.” From the Steve Krug’s new book, Rocket Surgery Made Easy We’ve added a simple, but very effective feature we call “Text for Instructions.” Simply stated, it means your patrons only have to text your keyword to 66746 for instructions on how to use your service. What happens […]
Library Marketing Tips Using Google Buzz
Use the Buzz to Build One Google’s new microblogging service, is getting a lot of, well, buzz. “Hello World!” has literally been replaced by “Buzz! Buzz!” by new people trying it out. If you’re not familiar with it, here’s the best way to explain it: It’s all of the elements that one could think of […]
Mosio’s Text a Librarian turns ONE!
A Year of Mobile Reference Simplified The past year has been an incredible one for Text a Librarian and all of us at Mosio are excited for what’s on the horizon for the year ahead. What a year it’s been?! When we launched Text a Librarian at ALA Midwinter in Denver last January, we set […]