We get asked how much information can be shared via text message. Not surprisingly, many people don’t think it is much, even considering the average mobile user manages to share a lot of info with friends, family and co-workers texting from their mobile phones. In 1984 when SMS (Text Messaging) was invented, Friedhelm Hillebrand decided […]
Category Archives: Text 66746 (MOSIO)
Library Thought Leaders Q&A: Lisa Carlucci Thomas
Today’s Library Thought Leader is Lisa Carlucci Thomas, Director of design think do. We have been exploring the idea of “Patron Relationship Management” (PRM) and it is the theme of this Q&A series. What areas of PRM are you seeing where libraries can benefit the most? What roles can mobile technologies play? Libraries employ a […]
The ubiquity imperative and the economics of attention – The competition for patron engagement
“How many people with short attention spans does it take to screw in a light bulb-wanna go on a bike ride?” An article from Ryan Lawler on GigaOm the other day, the ubiquity imperative and the economics of attention shines a bright light on the importance of ubiquity among content companies clamoring for the attention […]
Want a Successful Text a Librarian Launch? Skip the Training, Go Straight to Marketing
We talk a lot about library marketing at Mosio. Being that marketing is one of the most important needs in the success and continuation of a business, we believe it’s the same for libraries. From what we’ve seen in the industry over the past few years, those libraries who are great at marketing are doing […]
Reasons to Use Mosio for SMS Text Message Reference at Your Library
This is a re-formatted version of our presentation that can be viewed on Slideshare, providing you with some basic information as to why more librarians choose Mosio to equip their libraries to communicate with patrons on the go. The full presentation is embedded below. Reasons to Use Mosio’s Text a Librarian Mobile Carrier Approved Text […]
New TaL Feature: Holiday Auto Responders
Holiday Auto Responders…you can use them for anything, not just holidays! In preparation for the upcoming holidays, the Mosio development team has been hard at work improving the Text a Librarian experience. Today we’d like to introduce a simple but helpful new feature: Holiday/One-time Auto Responders. Everything is explained below as well as in your […]
Library Mobile Apps: Developing an iPhone app is more expensive than most people think.
Reposted for Libraries from Mosio’s Company Blog A colleague sent me a stack overflow thread today entitled “How much does it cost to develop iPhone applications?” It’s worth taking a look at, most interesting is an answer suggesting around $10,000 ($50/hr for a Developer and $50/hr for a Graphic Designer x 200 total hours), which […]
Mosio CEO Interview on UNTETHER.tv Discussing Text Messaging in the Mobile Workforce and Text a Librarian
I was interviewed by Rob Woodbridge @RobWoodbridge last week on UTETHER.tv (conversations with mobile industry rock stars). In the interview we discuss how Jay Sachdev and I got into the mobile business, our flagship product “Text a Librarian” and our new mobile software as a service product for mobile workforce automation, FieldForce Mobile. Thanks Rob […]
Client Testimonial: Mosio’s Mobile Text Messaging Services for Events and Conferences
We absolutely love when clients are happy with our service. It might sound a bit cliche, but it’s true. We love happy clients because they make our job so much easier. With a few of us as parents or parents-to-be, we’re proud to have the PTA as a client. Taken from an article entitled PTA: […]
Shiny New Things: Beware of Early Adoption When Implementing Technologies at Your Library
This post is from an entry I did a few months back for Attack!, a guerrilla and event marketing services agency I co-founded and where I served as President before co-founding Mosio, but the fundamental ideas are the same: new technologies and gadgets are great for those of us who love the newest shiny things […]