Archive for the ‘Mobile Industry’ category

Facts and Figures: Mobile Text Messaging Usage in the U.S. (An Opportunity for Libraries)

August 5th, 2009

We <3 Mobile

We hear a lot of feedback regarding text messaging from both ends of the spectrum. Some understand and are part of the mobile messaging explosion in the U.S. and others need a little more convincing.

While we don’t send 470 text messages per day (we have plenty of work to do around here), we love text messaging, understand that it might be better to provide some industry facts regarding text messaging usage and show why we’re seeing more and more libraries embrace the mobile channel as an effective addition to reference services. We’ve compiled a quick list for you with links to the reports where possible, will add more as we find them and if you have any, please let us know or post them in the comments section.

  • On average, Americans send and receive twice as many text messages as phone calls per month. (Nielsen Mobile)
  • U.S. Teens (ages 13-17) sent and received an average of 1,742 text messages per month in Q2 2008 (Nielsen Mobile)
  • In 2008, teens and twenty-somethings were by far the largest users of texting, coming in at 85%. In 2009, this continued to be true with teens at 94% and 20-somethings at 87%, but usage also increased for older age groups. Among those in their 40s, usage jumped from 56% to 64%, and for those in their 50s it jumped from 38% to 46%. (The Vlingo Consumer Mobile Messaging Habits Report, May 20, 2009)
  • A new online survey of mobile users (sample size not disclosed) conducted in January, 2008 by Amplitude Research has found the following features and considerations to be most important among cell phone buyers:
    * Text messaging: 73%
    * Camera: 67%
    * Ability to access the mobile Internet: 61%
    * Music features: 34%
    * Video: 33%
  • Medical and Policy Experts Agree Wireless Technology Makes Healthcare More Efficient, Effective, and Patient-focused (CTIA Wireless Association)


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Beyond 160 Characters in the Library – Text Messaging Reference Doesn't Need to Be Limiting

July 20th, 2009

Many, many, many...

There seem to be varying stories about the history of SMS (Text Messaging) and why Friedhelm Hillebrand, the creator of SMS, decided on 160 as THE number. Some say it’s the amount of characters on a typical postcard, many other stories not that he just determined it while sitting at his type-writer in Germany, noting that most sentences do not require more than 160 letters. In many blog posts and mentions about using text messaging reference in the library, we see it noted that phones are limited to 160 characters. While this statement is mostly true, some phones and carriers let users extend their messages, this limitation only hinders your ability to respond to patron questions based on what method you are using to respond to them.

Without getting into the various ways you can respond to a patron inquiry to extend your response beyond 160 characters, suffice it to say each system has its own unique solution, most requiring more manual work on your part. Instead, let me explain how Text a Librarian solves that problem and makes it significantly easier for librarians: character counters and multi-message splitting.

Mosio's Text a Librarian enables you to send text message responses beyond 160 characters.

Mosio's Text a Librarian enables you to send text message responses beyond 160 characters.

Character Counts and Multi-Message Splitting
Text a Librarian has a real-time character counter and message view so you can see exactly what the patron’s text message is going to look like as you type it out in the answer box. If you type beyond 160 characters, the system shows you what the second message will look like and will send it as such, extending the space you have to send a thoughtful and well-formed response. It seems relatively simple and it was built to be that way, but it is a necessary functionality to make it easier for librarians to respond while offering patrons the most helpful and content-rich answer they can get on their mobile device.

Which is More Important: The Patron Experience or Librarian Experience?
Our answer? Both. In speaking with anyone on the Mosio team, you’ll often hear the phrase “patron experience” or “librarian experience” when it comes to our system and interaction design. Simply stated, we don’t see a reason to offer a reference service if it’s going to be difficult for patrons or librarians to use, no one is going to get excited about it. In fact, a handful of people ask “why don’t you have the page auto-refresh when a new question comes in?” It’s a valid question and we initially integrated it. Then we tried answering a question when another question came in. The page becomes a moving target and the assumed convenience of having a new question magically appear on the page becomes frustration at the inability to answer the question you’re working on.

The product team is working on a few additional features that will take mobile reference even further, providing a richer experience to both patrons and librarians, enabling both to get excited about its simplicity and ease of use. For the time being, this functionality is being well received by our libraries using the system, expanding the character limitations within the core technology.


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Mobilized: Text a Librarian on the iPhone / iPod Touch

July 13th, 2009

We recently tested out Text a Librarian on the iPhone 3GS and had great success.

Love your iPhone? So do we. Mosio's Text a Librarian works perfectly.
Love your iPhone or iPod Touch? So do we. Mosio’s Text a Librarian works perfectly on both.

iPhone Screen Shot:

Mobile reference for librarians who enjoy being mobile.
Mobile reference for librarians who enjoy being mobile.

We don’t recommend using a mobile phone as your sole text messaging reference solution, researching and typing on a computer is always going to be faster than texting, but we understand the need for mobility in the library. Mosio’s Text a Librarian works very well on the iPhone / iPod Touch or you can set your notifications to “SMS/Text Message” to be notified on your phone of new questions if you need or just want to leave the reference desk. It’s mobile reference simplified.


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Gearing up for ALA Annual 2009 as a Library Mobile Technology Company

July 8th, 2009
This sums up Mosio's excitement for ALA Annual

This pretty much sums up Mosio's excitement for ALA Annual

Trade shows and conferences can be exhausting. You’re over-stimulated, standing up, talking a lot, meeting people, smiling and doing what you can to make a great impression. A number of friends that I speak to are not all that excited about them when they have to go, but there’s no point in talking about those who don’t like going to trade shows, it’s more fun to note the positive people excited about attending. A great example is Attack! Marketing who had USA Sumo Champion Byamba on hand for photos with booth visitors.

Half of the Mosio team left this morning, the rest of us are heading out tomorrow. The buzz and excitement around the office has been incredible, I can’t wait to head to Chicago and meet up with everyone else. Why not? We have a lot of things to be excited about: showing our hard work, introducing people to Text a Librarian and meeting up with those librarians who are already using our product is worth the time away from our loved ones, pets and comfortable beds, especially over the weekend. The mobile industry is a very exciting place to be right now. So many things changing, so much new and yes, many challenges in keeping up, staying on track with the carriers and gadgets. We accept those challenges gladly, working with libraries make text messaging reference a reality for their patrons, truly helping them extend their outreach and continue showing how valuable our nation’s libraries are to those in search of information.

One of my favorite quotes, one I try to live by, is by Charles Kingsley:
“We act as though comfort and luxury were the chief requirements of life, when all that we need to make us really happy is something to be enthusiastic about.”

Heading into this conference with all we have going on, the folks at Mosio definitely have plenty to be enthusiastic about and it shows.


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