In February we launched a “Post to Twitter” function within the Mosio mobile messaging platform and Mosio’s Text a Librarian. We wrote a blog post about why this was good for libraries: user generated marketing.
I’ve pasted the original blog post about why it was good for libraries below. It’s great for every business and now the post to Facebook function gives organizations the ability to post questions and answers to the world’s largest and most powerful social network. If you’re a librarian you can read the information below as is, but if you’re a marketing or customer service manager at a company, simply replace the word “patron” with “customer” and “library” with “company” and you’ll see that the feature holds the same great function for either.
Enjoy!
Original Post
A “Post to Twitter” button on websites isn’t a new functionality, but after giving it some thought, we decided to add it to Text a Librarian. The reason? It’s User Generated Content that engages patrons and markets your library services.
SEO + Social Marketing + Patron Engagement
People searching online often type out an entire question in the search box, rather than just a few keywords, to see what results come up. Tweets are indexed by search engines like Google, Bing and soon
Yahoo and when an individual searches online by typing out a question, your reference Q&A can appear in search results (aka helpful service + free marketing).
Tweeting user generated content of funny, interesting and helpful questions and answers also engages Twitter-following patrons (and their followers through re-tweets) and informs them about your library’s reference services. We’ve seen great uses of Twitter by libraries engaging patrons with reference trivia and daily fun facts.
Spreading Love for Your Library
Many libraries are using Text a Librarian beyond questions and answers as a virtual suggestion box and for patron ideas and opinions about library services (questions, comments and feedback). When a patron texts good ideas and positive feedback, you can use the post to Twitter button to spread the love.
How Do I Start Using It? (for existing Text a Librarian customers):
The Post to Twitter button is an optional function of your service, controlled by your library’s Admin. Please visit the New Features section of your
Text a Librarian microboard for details on how to turn it on.
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