This post is from an entry I did a few months back for Attack!, a guerrilla and event marketing services agency I co-founded and where I served as President before co-founding Mosio, but the fundamental ideas are the same: new technologies and gadgets are great for those of us who love the newest shiny things […]
Category Archives: Mobile Software as a Service
Patron Relationship Management (PRM) – Mosio’s Future in Libraries
As we gear up for another ALA Annual the company has had some interesting discussions on new announcements and our directions in the world of library software. A couple of weeks ago I had a great meeting/conversation with one of our partners and the discussion of library customer service came up. At the end of […]
Mosio and Text a Librarian’s Post to Facebook Function: Now Live!
In February we launched a “Post to Twitter” function within the Mosio mobile messaging platform and Mosio’s Text a Librarian. We wrote a blog post about why this was good for libraries: user generated marketing. I’ve pasted the original blog post about why it was good for libraries below. It’s great for every business and […]
Mosio and Text a Librarian on the iPad
Back in January I wrote a blog post titled “The iPad, Tablets and E-Readers in Libraries: Game Changers or are they just Another Mobile Technology?” My decision was that I was uncertain, but suspected they were just another mobile technology. This weekend I got one and I have to say, I love it. I think […]
Text a Librarian’s Post to Twitter Button and Why It’s Great: User Generated Marketing for Libraries
Post Your Library’s Questions and Answers to Twitter A “Post to Twitter” button on websites isn’t a new functionality, but after giving it some thought, we decided to add it to Text a Librarian. The reason? It’s User Generated Content that engages patrons and markets your library services. SEO + Social Marketing + Patron Engagement […]
New! Simple but Effective Feature: Text for Instructions
“Aren’t you oversimplifying this? Yes. That’s the whole point.” From the Steve Krug’s new book, Rocket Surgery Made Easy We’ve added a simple, but very effective feature we call “Text for Instructions.” Simply stated, it means your patrons only have to text your keyword to 66746 for instructions on how to use your service. What happens […]
The iPad, Tablets and E-Readers in Libraries: Game Changers or Are They Just Another Mobile Technology?
My wife loves to read magazines and books every night after work. I love to read articles on my iPhone. The problem is that when you’re reading a magazine or a book, it’s obvious what you’re doing. When I’m “reading” my iPhone, in her eyes, I’m working. Yes, some of them are articles, news and […]
Simplicity in Mobile Software: Showing Instead of Telling
In Simplicity We Trust. One of the most difficult parts about being a start up is focus. Initially you look at a bunch of different ways your product solves problems in the name of getting customers. After you get a handful of customers buying your product, you’d think that problem would go away, you’d have […]
Why We Don’t Use Google Voice as an SMS Gateway
Google products are great and we use a handful of them at our office. But the question of using a “Google Voice SMS Gateway” for text messaging reference software has come up recently with regards to Mosio’s Text a Librarian, so we wanted to quickly explain why we don’t do it. The answer is simple: […]
News: Mosio Announces Show360 Mobile for Complete Conference and Trade Show Information Experiences
Web-Based Software and Managed Interactive Mobile Solutions for Event Management, Organizers and Exhibitors San Francisco, CA December 14, 2009 — Mosio, an award winning mobile technologies company providing messaging and mobile web solutions for businesses and organizations, today announced the launch of Show360 Mobile, a suite of interactive mobile solutions for the conference and event […]