Category Archives: SMS Reference

Want a Successful Text a Librarian Launch? Skip the Training, Go Straight to Marketing

We talk a lot about library marketing at Mosio. Being that marketing is one of the most important needs in the success and continuation of a business, we believe it’s the same for libraries. From what we’ve seen in the industry over the past few years, those libraries who are great at marketing are doing […]

ALA Annual – Thank You New Orleans!

We are finally back into the swing of things after an incredible conference. We’ve been going to annual and midwinter for the past two years, but took a break from exhibiting to focus on meeting personally with clients and partners, deciding to ship the booth and try a new approach. It was so nice meeting […]

Reasons to Use Mosio for SMS Text Message Reference at Your Library

This is a re-formatted version of our presentation that can be viewed on Slideshare, providing you with some basic information as to why more librarians choose Mosio to equip their libraries to communicate with patrons on the go. The full presentation is embedded below. Reasons to Use Mosio’s Text a Librarian Mobile Carrier Approved Text […]

New TaL Feature: Holiday Auto Responders

Holiday Auto Responders…you can use them for anything, not just holidays! In preparation for the upcoming holidays, the Mosio development team has been hard at work improving the Text a Librarian experience. Today we’d like to introduce a simple but helpful new feature: Holiday/One-time Auto Responders. Everything is explained below as well as in your […]

Shiny New Things: Beware of Early Adoption When Implementing Technologies at Your Library

This post is from an entry I did a few months back for Attack!, a guerrilla and event marketing services agency I co-founded and where I served as President before co-founding Mosio, but the fundamental ideas are the same: new technologies and gadgets are great for those of us who love the newest shiny things […]

Mosio and Text a Librarian on the iPad

Back in January I wrote a blog post titled “The iPad, Tablets and E-Readers in Libraries: Game Changers or are they just Another Mobile Technology?” My decision was that I was uncertain, but suspected they were just another mobile technology. This weekend I got one and I have to say, I love it. I think […]

Text a Librarian’s Post to Twitter Button and Why It’s Great: User Generated Marketing for Libraries

Post Your Library’s Questions and Answers to Twitter A “Post to Twitter” button on websites isn’t a new functionality, but after giving it some thought, we decided to add it to Text a Librarian. The reason? It’s User Generated Content that engages patrons and markets your library services. SEO + Social Marketing + Patron Engagement […]

New! Simple but Effective Feature: Text for Instructions

“Aren’t you oversimplifying this? Yes. That’s the whole point.” From the Steve Krug’s new book, Rocket Surgery Made Easy We’ve added a simple, but very effective feature we call “Text for Instructions.” Simply stated, it means your patrons only have to text your keyword to 66746 for instructions on how to use your service. What happens […]

Library Marketing Tips Using Google Buzz

Use the Buzz to Build One Google’s new microblogging service, is getting a lot of, well, buzz. “Hello World!” has literally been replaced by “Buzz! Buzz!” by new people trying it out. If you’re not familiar with it, here’s the best way to explain it: It’s all of the elements that one could think of […]