Today Mosio’s Text a Librarian goes live with OCLC’s QuestionPoint. Libraries who are customers of both can choose to have text message questions show up and be answered in QuestionPoint. Librarians who are staffing QuestionPoint will be able to immediately answer text questions, noticeable by a “TXT MSG” prefix and a new answering interface. Text […]
Category Archives: Library Collaboration
Word of Mouth Marketing in Libraries – Info and Articles
Then and Now… Faberge Shampoo started it all with their famous commercial from the 1970s. Peggy Barber and Linda Wallace nail it in their new article, “The Power of Word-of-Mouth Marketing” in the November issue of American Libraries Magazine. We wrote a post called “Word of Mouth: The Best Form of Social Media” as part […]
Reference Librarians: SMS / Text Messaging Skills Are Not Needed, Your Research and People Skills Are
Reference Librarians: SMS Skills Are Not Needed, Your Research Skills Are As excited as I am to see that more and more libraries are seeing the value of offering text message reference service to patrons, I find it troublesome to read posts and articles claiming that “librarians need SMS skills now.” It’s unnecessary pressure being […]
Social Networks, Web 2.0 Services and Collaboration Tools in the Library
I’m fascinated by the new report from Robin Hastings, Collaboration 2.0 and I haven’t even read it yet. My fascination with it is the fact, and I’m not really too surprised given the library industry, that a report has been written to help library managers make a case for utilizing social networks to increase outreach […]