A new study shows 2/3 of marketers are using social media. Indeed, it is a very important element of promoting products and services, but what about getting back to the basics? Word of mouth is, and will always be, the best form of marketing. Qualified referrals from trusted sources play a vital role in customer […]
Tag Archives: Text Messaging Reference
Library Marketing Tips, Part 1: Avoiding the Noise (Templates Inside)
2) Choose more than one method, include one you absolutely know will work. Prior to being in the mobile industry, I worked in internet advertising and guerrilla marketing, both when they were considered very new. I saw over 400 campaigns take place and always noticed one thing: the brands utilizing more than one method or […]
Beyond 160 Characters in the Library – Text Messaging Reference Doesn't Need to Be Limiting
There seem to be varying stories about the history of SMS (Text Messaging) and why Friedhelm Hillebrand, the creator of SMS, decided on 160 as THE number. Some say it’s the amount of characters on a typical postcard, many other stories not that he just determined it while sitting at his type-writer in Germany, noting […]
Mosio's Text a Librarian Thanks J.B. Hill – The Pioneer of Text Message Reference in the Library
Was reading through some old posts about the subject recently and wanted to take a moment to recognize and thank J.B. Hill from Southeastern Louisiana University, for being the pioneer of text message reference in libraries. The Librarian in Black recognized him in a post back in November of 2005 and we just want to […]