At ALA Annual in Chicago we got a wonderful chance to meet more of our clients face to face, get some feedback, thoughts, questions and shared excitement about offering text messaging reference service to patrons.
An instruction and electronic services librarian using our service at an academic library asked if I had any suggestions or thoughts for her library to successfully promote their Text a Librarian service for the upcoming school year. Ironically, it was her library’s initial website copy/graphics that inspired us to create and add website phone graphics to the Patron Marketing Materials section of our site for all of our libraries. We now also have sample copy there and as always, libraries are free to edit, mashup or remix things to best communicate the service to their patrons.
Lisa has inspired us once again to do a weekly post in August called “Marketing Tip Mondays: Promoting Text Messaging Reference Services” where we’ll share some thoughts, ideas and successes that we think you’ll find helpful in marketing your mobile text messaging reference services to patrons. Whether or not your library is currently using our text message reference solution, we hope you’ll find it useful. The marketing tips can be used to promote any current and emerging technologies in libraries.
Marketing Tip Mondays will be posted every Wednesday in August. This isn’t a joke or a typo, we just know Mondays aren’t the best day to send email updates. Many people think Tuesdays are, but from analyzing our email newsletter statistics, incoming emails and website traffic, we’ve discovered Wednesdays are best. “Marketing Tip Wednesdays” just doesn’t sound as great.
You can either check back here every Wednesday or sign up to receive new Mobile Reference + Library 2.0 posts via email from feedburner.