“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We're using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”
Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology.
Text messaging is the most widely used form of mobile communication in the world. Americans are now texting twice as much as they are talking on their cell phones. Organizations interested in taking advantage of SMS technologies need to determine which mobile solutions best serve their audience, resources and budget.
“Navigating your way through mobile services can be a daunting process and mobile donations are no different,” said Jay Sachdev, Mosio’s CTO. “Our goal is to help make it as easy as possible for libraries to add text messaging to their existing fundraising campaigns.”
To learn more about Mosio’s mobile donations initiative for libraries, please visit www.textalibrarian.com/mobiledonations.
About Mosio’s Text a Librarian
Text a Librarian is a mobile reference service technology developed specifically for libraries. Built on Mosio’s award-winning mobile questions and answers platform, Text a Librarian enables libraries to reach more patrons on the go through their mobile phones. For more information regarding Text a Librarian, please visit www.textalibrarian.com
Mosio is a mobile technologies agency providing messaging and mobile web solutions for businesses and organizations to connect with customers who are on-the-go. Mosio provides interactive mobile strategy and development services utilizing text messaging and mobile web applications to amplify marketing programs, increase business efficiencies and drive information engagement. www.mosio.com