Text a Librarian - Text Messaging for Libraries » laura lake http://www.textalibrarian.com/mobileref Thu, 26 Jan 2012 23:00:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Word of Mouth Marketing in Libraries – Info and Articles http://www.textalibrarian.com/mobileref/word-of-mouth-marketing-in-libraries-info-and-articles/?utm_source=rss&utm_medium=rss&utm_campaign=word-of-mouth-marketing-in-libraries-info-and-articles http://www.textalibrarian.com/mobileref/word-of-mouth-marketing-in-libraries-info-and-articles/#comments Tue, 10 Nov 2009 21:09:28 +0000 nc http://www.textalibrarian.com/mobileref/?p=535

Then and Now…

Faberge Shampoo started it all with their famous commercial from the 1970s. Peggy Barber and Linda Wallace nail it in their new article, “The Power of Word-of-Mouth Marketing” in the November issue of American Libraries Magazine. We wrote a post called “Word of Mouth: The Best Form of Social Media” as part of our Library Marketing Tips series.

I definitely recommend reading the whole article, but here are short versions of their “Why WOMM?” bullets to get you started:
1. It’s real and immediate.
2. It’s personal.
3. It’s honest.
4. It’s catching.
5. It’s customer-driven.

More Info and Articles

1. The Word of Mouth Marketing Association has a great educational section, WOMMA 101, giving some great initial information as well as their Best Practices Handbook (free in PDF).

2. A great blog post from Marketing Vox containing some stats (and charts and graphs), Real-Life WOM Beats Online by a Wide Margin.

3. About.com article Why Word-of-Mouth Marketing? by Laura Lake.

Shhhhh…don’t tell anybody.
;)

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