Can personalized library customer service survive in our increasingly digital and mobile world?

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The image of the library in the modern world is changing as rapidly as technology. Gone are the silent, cavernous collections guarded by scowling librarians. Libraries of today are as much about computers and information technology as they are about books. But, one of the things that has always made the library experience so special is the personal touch that customer service provides. The human aspect of libraries is something that can never be replaced by technology, and indeed, today it is more important than ever due to the massive amount of information that is available to patrons.

In the libraries of yesterday, patrons may have sought help in using the card catalogue or locating a book on the shelves. The customer service aspect of those times was much narrower in scope. A patron today may need assistance with a variety of media; books, software, internet databases, and more. Even though so much can be accessed in a solitary fashion, i.e. the patron perusing materials independently, the library experience can be made so much better with strong, personalized customer service. And, thanks to ever-evolving options, the way that customer service can be provided is as diverse as technology itself.

Customer service no longer has to be limited to the actual brick-and-mortar library. Texting, which is vastly popular in society as a whole, is a wonderful tool for librarians to use when helping patrons. A patron can literally be anywhere and still be able to get personalized help and important answers. As much information as there is in the world, there is still no substitute for having an actual knowledgeable person to help a patron with a question. Personalized customer service is as vital today as ever—perhaps even more so! It is a very reachable goal for all libraries to foster strong interaction with their patrons through ever more diverse means. Pursuing this ideal will ensure that libraries remain the most vital source of information that they can be.

About the author: Lizabeth C.S. Bell has worked as a librarian, and has a great appreciation for the power of information. She has degrees in English literature and library science. Currently, Lizabeth is a freelance editor and writer. Follow her on Twitter @LizBell9.

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